Common Website Designing Mistakes that Negatively Impact SEO

Common Website Designing Mistakes that Negatively Impact SEO

Are you facing website design issues? Do you need a digital marketing company that can help you to solve the problem? This blog answers all these questions and more. We cover common web design mistakes to avoid and how a reputed marketing company can resolve such issues. Here are the most common mistakes web design teams need to avoid if they want an SEO-friendly site: Common Website Design Issues   1 Splash Pages While eye-catching splash screens are an awesome addition to the site, these can pose a challenge for search engines. Java applets, flash, and all non-text content is ignored by search engine spiders. So splash pages offer bots a homepage with zero content, effectively. Navigation is not favored for such sites by search engines, as it causes improper indexing of the site and website issues. 2 Missing CTA Looking to convert leads? Then don’t forget to include a compelling call-to-action. Conversion rate optimization audits ensure users do what you want them to. 3 Too Many Images A picture may be worth a thousand words, but using images instead of elements for navigation can stump search engines. But navigation through plain text is not effective either. So, what’s the solution? Well, your business needs to strike a balance using techniques like text over image techniques with CSS. Website designing mistakes are common, and using too much imagery with headers is perhaps the most frequently occurring. 4 Not Enough Breadcrumbs Breadcrumb text is essential for boosting site performance. In fact, the breadcrumb trail matrix perfectly constructed increases the site’s search engine performance. Therefore, text links are easily read by...
B2B Lead-Generation Strategies That Will Increase Your Business Revenue

B2B Lead-Generation Strategies That Will Increase Your Business Revenue

Does your business need B2B leads? Are you looking for the best B2B lead generation platform? If B2B lead generation seems hard, this is where B2B digital marketing services are useful. Let us understand more about B2B lead generating strategies for boosting business revenue through effective marketing solutions: How B2B lead generation is different yet important: As per the Content Marketing Institute’s report in 2016, close to 85% of B2B companies revealed the top priority of content marketing is lead generation. Essentially, the same goals and strategies underlie B2B and B2C marketing. A key ingredient in the equation is the target audience, which differs for these two types of marketing. While creating buyer personas for content marketing strategies, the focus is on the professional needs and goals of the target audience. On the other hand, B2C companies tend to focus on the personal needs of consumers. The key point of B2B lead generation strategies is deciding how to refine audiences and how to reach them effectively. Ways to generate B2B leads online So how do you actually generate B2B leads? For example, if you create relevant content for consumption, that’s just the first step. Additionally, visitors are attracted by ranking on search engines, sharing content on social media and digital channels. For content to actually work, you need a lead generation strategy that fosters engagement.  For a lead generation to actually work, elements like calls-to-action are critical for every blog post-consumed. It can be the same CTA for each post or adjusted for broader target audiences. #1 The Power of Lead Magnets Using lead magnets like email IDs, discounts...
How to Use A/B Testing to Maximize Conversions

How to Use A/B Testing to Maximize Conversions

When did you last update your website? The answer to that question forms the core of any digital marketing plan to increase your conversion rate. Websites need to be monitored and updated on a regular basis. But making changes that add value is important when formulating the PPC landing pages or kick-starting a PPC campaign. Even for an email marketing campaign, split testing or A/B testing is essential for maximizing conversions. In this blog, we will discuss how to use split testing to maximize conversions, the benefits of A/B testing and how it all works. Before starting A/B testing, you need to be clear about how it works. This is not just a one-time thing. Testing is continuous if you want to attain digital marketing success. Continuous A/B testing makes websites, PPC landing page, PPC campaigns or even email marketing campaigns more efficient. Here’s how you can use split testing to boost conversion rates. What is A/B Testing? For digital marketing success, A/B testing must be understood. Split testing essentially involves creating a hypothesis about a specific element and then test to see if the theory was right. For testing a website or landing page, for example, you need two different versions. Around 50 percent of the site traffic goes to one version and the other half goes to the other variation. Once the test is set up, you need to see which version gets the higher conversion rates. Then, you need to draw conclusions and update the site with a version that converts traffic most effectively. What is tricky about A/B testing is deciding which tests to run...
Top 10 Digital Marketing Trends for 2019

Top 10 Digital Marketing Trends for 2019

Are you looking for the best digital marketing company in Pune or wondering which digital marketing trends are here to stay? In the previous blogs, we have discussed the value of digital marketing and how to maximize conversions. In this blog, we will focus on digital marketing trends that will dominate in 2019, including voice search, personalization, chatbots, and video marketing. Digital marketing has exploded and it will continue to grow with sustained momentum in 2019. Let’s find out how the best digital marketing company in the business can help you to stay ahead of the trends. #1 Voice Searches are On the Rise  Advances in recent times in natural language processing, machine learning, conversation interfaces, automation, and deep learning processes have enabled virtual assistants to become the center of action for intelligent digital marketing. Almost 25 percent of the 3.5 billion Google searches each day are voice searches, with personal assistant devices leading the way. Voice search is very different from mobile or desktop searches. Assistants like Siri will give just a few results and if your business website figures in them, click-through rates will definitely be higher. Thus, tailoring the SEO strategies for voice search is critical. Look for ways you can make search phrases more conversational and less like written terms. Conversational toned content aligns better with voice search. Click estimates that by 2020, 30 percent of net browsing will be carried out without touching the screen. Along with this, 50 percent of searches are set to be conducted through voice commands. Voice search will, therefore, play a critical role in everyday behaviors, allowing users to...
The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

From Siri and Alexa to Tesla’s self-driving cars, and Google AI, machine learning is conquering the world. AI is revolutionizing all the industries and digital marketing is no exception to the rule. The target of Artificial Intelligence in 2018 undoubtedly search engine optimization and the dynamically evolving phase. On account of social media outreach and massive data on account of browsing habits, AI offers exceptional customer experience, predictive analytics, and targeted marketing to provide a massive ROI for businesses. How AI is Impacting Digital Marketing                              In previous times, digital marketers were so advanced when it comes to incorporating AI into their strategies. This reduced ambiguity results in more sectors reaping significant benefits. AI made its presence felt through big data, IoT and machine learning. How does artificial intelligence power online marketing? #1 Personalizing User Experience Personalizing user experience is an area where artificial intelligence creates a massive impact. A customer is king and content rules for marketers. If one can align the online content marketing intelligence with AI, it can be ground-breaking. Based on data collected such as buying behavior and interests, customer searches, customized content campaigns, every single customer or prospect’s pain points can be understood and the user experience can be personalized. Another way AI enhances the online marketing experience is through chatbots. These are programmed for interacting on the basis of data received. A multi-dimensional communication system with sensory abilities like voice search and touch points offer immense value. Augmented reality is another aspect of AI which can be leveraged to provide customers the option to see and feel the product prior to an actual purchase....