Frequently Asked Questions

What is Digital marketing?

Digital marketing can be defined as the marketing activities which are carried out online, which includes; social media marketing, search engine marketing, content marketing and email marketing among others.

Why does my company need Digital Marketing?

Businesses that can be found at the very same time prospective customers are looking for them, are more likely to generate hotter leads and fundamentally more business. Ranking high in the Search Engine Results Pages (SERPs) for your chosen keywords is one excellent way of placing your business before the consumer when they request it.  A consistent presence on social media and email marketing campaigns are another way of constantly staying on your prospects minds.

How can I be sure that my Online Marketing is working?

We provide regular reports for all campaigns booked through YoDigi. These reports will indicate the performance of the campaigns. Unlike traditional media, there will be constant engagement with our Account Managers who will work with you and your campaigns to help drive better ROI

Is SEO better then SEM?

SEO is about organic or natural result searches while SEM is paid advertising in search engines. Both complement each other as SEM allows for very precise and targeted placement, which SEO cannot do. However, we would be happy to explain the two services to you in detail.

Why have no prices been posted?

Internet marketing is dynamic. It means that in every business and service, the prices will vary depending on the specifics of the project. We determine prices based upon the time, labor and resources required for each individual project.

Is digital marketing useful, if we do not sell our products online?

The most common reason for businesses believing that digital marketing is not relevant to them is that they do not sell their products or services online. Websites do not necessarily mean eCommerce. The function of the website is also brand building and creating an online presence. A number of customers, before buying a product check it out on “Google, so in order for customers to be aware of your company, you need to have an online presence.

I have had my website for several years. Why should I even consider redesigning it?

Website technology is changing rapidly. The platforms that were used in the past are not as effective as the newer platforms. We recommend a quarterly review of your site relative to its traffic and an upgrade / redesign every 2 to 3 years for designs and efficiency.

Why is my business not showing up in google searches? I have a website

You company being found on the web begins with your website. There is much more strategy required to optimize your site for searches. The right keywords and search terms and competition for the same keywords and search terms have everything to do with being found.  

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