Reposition Your Online Branding With These Latest Facebook Updates

Reposition Your Online Branding With These Latest Facebook Updates

It is an exciting time for business people and entrepreneurs. Having transitioned to the digital age, the traditional means of marketing have been replaced by internet marketing. There are a number of social media marketing platforms available which can be leveraged for a successful marketing campaign. The social media marketing scene is completely dominated by Facebook today. Facebook continues to be biggest social media network among marketers and according to reports, 62% of digital marketers trust Facebook as the most preferred vehicle for internet marketing followed by other social media platforms such as LinkedIn, Twitter etc. One of the key reasons why people use Facebook is to connect with friends and simultaneously catch the latest buzz and trends with the world in general and their social network in particular. With that in mind, Facebook has improvised and made changes to prioritize posts from friends and other important news sources. Here are some of the latest changes that will help improve your social media marketing strategy. Improving Page Insights As businesses, it is important that you draw the full potential of this powerful social media platform. Facebook is one such platform that is incomplete comprehension of what it means for you as a business to plan your online branding strategy. As with any marketing campaign, businesses rely a lot on data that can provide them a clear understanding of the result. With this in mind, Facebook is continuing its trend to invest in creating the best experiences for businesses as well as improving on marketing solutions. Therefore, Facebook is improving Page Insights with specific updates. Page Insights serve two important...
Building your Re marketing advertising plan through Facebook, Twitter, Google+

Building your Re marketing advertising plan through Facebook, Twitter, Google+

The marketing jargon has come to include so much more, especially in the last few years, and with the rise of digital marketing that it becomes essential to define and clarify terms before discussing their potential. So, before we venture on how to build a remarketing advertising plan through the various social media channels, let us first explain what is remarketing. Remarketing is creating advertisements which are designed to specifically remind people who have visited your website about what you sell, and it simultaneously reinforces your brand, as people browse around the web and visit websites. Remarketing is also known as retargeting and while most sites can convert only around 2 % of their visitors, with retargeting you can hold the interest of the remaining 98%. Typically, a cookie is placed on a web browser and this helps companies track their audience’s buying habits around the web and create adverts targeted according to their trends and interests. Now the reason why remarketing works is primarily because people are already aware of your brand and therefore more likely to take an interest in your advertisement, and secondly conversions are likely to increase as customers are at the consideration or preference stage of the buying cycle. Your remarketing campaign can be structured around several options, some of these are: Standard remarketing – This is the most general form of remarketing, where you target ads to customers who have visited your website previously as they browse sites. Dynamic remarketing –  You remarketing campaign needs to consider the relevance of the product or service which are being remarketed. There are some adverts that...
Handling Social Media Trolls Can Be Easy!

Handling Social Media Trolls Can Be Easy!

Social media is an addiction. People spend hours together, tweeting or sharing statuses. Now-a-days, trolling has become a new-found love of internet users. Well, what is trolling? Trolling is a way of posting conflicting, derogatory messages against a person or an institution. Usually, celebrities are a target of this trolling business, but they have digital marketing team who handles the situation well. Whenever, you come across foul language, remember that you are being trolled. But there are ways, wherein you can stay out of this mess. Read on, how! Ignoring: This is a mantra that you should follow in every walk of life. Now-a-days, social media has become a pool of opportunities. Thus, people want a chance to attract audiences and with trolling, they get an audience. Once you start entertaining them, they will try and bombard you to the core thus maligning your image. So, instead of trying to explain just cut their roots – by not responding. Once you stop responding, they will change their focus to something else. Social Media Team: Hiring a team is always a boon because they have been working in this industry. During their reign, they must have come across an array of incidents like these and thus they handle it with finesse. Most importantly, social media team is available all the time, thus they keep a close-eye on the troll time-to-time. They know it very well, how to deviate the troll thus handling the entire issue efficiently. Don’t Explain: People who start trolling are in no mood to understand your side of the story and thus there is no need for...
A Digital Platform For Women Empowerment!

A Digital Platform For Women Empowerment!

Today, online world is taken by storm as you can discuss and share each and every problem online and rest assured that it will be definitely be answered. Following on the same lines, a Mumbai based studio called Di-Mentions Studio has come with a unique and innovative digital platform – Lajja Diaries. So what is this initiative? Well, Lajja Diaries, through the digital platform, promises to bring women from across the world to come ahead and share their views and support other women who have been victims of sexual or physical abuse. How Lajja Diaries Kick Started? Lajja Diaries was founded on the 16th December, 2014 in memory of the ‘Nirbhaya rape case’. It is a platform for women all across the world to share their stories of abuse or discrimination and aims to start a dialogue around women’s issues in and beyond India. It is an active platform publishing both original and curated content around the same. The company is working hard to encourage women to come and speak up and acknowledge women’s issues. With this, they believe that the shame and blame is apportioned to the perpetrator instead of the cultural decree of questioning the victim. This platform urges women to share their stories freely and not be ashamed anymore. Lajja Diaries is enabling and creating an ecosystem of dialogue, awareness, rehabilitation and support around the subject of women’s rights, crimes and conditioning. Speaking about the vision, Anoushka Adya, Founder and Partner, Di-Mentions Studios said, “Being a women-led startup, we strongly advocate women empowerment and we are relentlessly using our expertise in digital to be able to...
Why You Should Be A Part Of A Facebook Group?

Why You Should Be A Part Of A Facebook Group?

We all know that Facebook is the next big thing in Digital Marketing and Digital revolution. Facebook is literally keeping you updated right from your first post on Facebook to your ‘friendversaries’! With time, Facebook too has evolved! It has given a platform to businesses by helping them coming up with their Facebook Page that helps in creating their audience. However, another interesting feature that Facebook boasts of are – ‘Facebook Groups’. Want to know how they can benefit you? Connect for Special Projects: There are several groups on Facebook which are not public. These groups allow you to join only if you fit the criteria, for e.g.: there is a group meant for freelance writers. So, if you fit the bill, you are in! With this, you meet people who share the same profession and liking. Not only this, you can also work on special projects and you never know you can also start a small firm if you share a great rapport! Team Building: As mentioned above, these groups help in bringing like-minded people under one roof. With this, you will be able to nurture a team and can also have discussions and forums to keep the communication and bonding alive. This also helps in bringing people together for a cause! Training and Guidance: Being from the same field, many people love to train others. With groups, they get in touch with people who really want to get trained. With this, a person not only gets connected but also gets inspired! They not only conduct online sessions, but also make sure to have offline sessions too, so...
Myths About Social Media Marketing!

Myths About Social Media Marketing!

Isn’t this question cliché – what is social media marketing? But many people think, that by posting few pictures on Facebook or by tweeting and retweeting on twitter, you are done with it. It does not end here! Social media marketing is a complete package wherein a brand is thoroughly monitored and promoted likewise. It’s not just about status, retweets alone, but there are tools wherein you have to research your audience and put up a strong and relevant content accordingly. There are many myths that people have about social media marketing and let’s have a look: Only Facebook is fruitful: having an account or page on Facebook is not enough, because there are various other platforms like Twitter, Instagram, Pinterest which can help you evolve with your business. They all are unique in their own way and have their own audience, so they can help you abundantly to grow! Social Media is free: creating an account / page is definitely free, but you wish to have better result than you should go for a paid advertising. Leave about monetary discussion, but spending your precious time, knowledge, and efforts are also not free. You have to invest them for better output, so people should stop making assumptions that social media is free! Avoid negative feedback: several times, people feel that you should ignore negative comments, but that shouldn’t be the case. Whatsoever the comments be – negative or positive try and Analyse them and most importantly answer them. Be calm and patient and answer them fast with finesse. Content marketing and social media marketing are different: though these are...