Common Website Designing Mistakes that Negatively Impact SEO

Common Website Designing Mistakes that Negatively Impact SEO

Are you facing website design issues? Do you need a digital marketing company that can help you to solve the problem? This blog answers all these questions and more. We cover common web design mistakes to avoid and how a reputed marketing company can resolve such issues. Here are the most common mistakes web design teams need to avoid if they want an SEO-friendly site: Common Website Design Issues   1 Splash Pages While eye-catching splash screens are an awesome addition to the site, these can pose a challenge for search engines. Java applets, flash, and all non-text content is ignored by search engine spiders. So splash pages offer bots a homepage with zero content, effectively. Navigation is not favored for such sites by search engines, as it causes improper indexing of the site and website issues. 2 Missing CTA Looking to convert leads? Then don’t forget to include a compelling call-to-action. Conversion rate optimization audits ensure users do what you want them to. 3 Too Many Images A picture may be worth a thousand words, but using images instead of elements for navigation can stump search engines. But navigation through plain text is not effective either. So, what’s the solution? Well, your business needs to strike a balance using techniques like text over image techniques with CSS. Website designing mistakes are common, and using too much imagery with headers is perhaps the most frequently occurring. 4 Not Enough Breadcrumbs Breadcrumb text is essential for boosting site performance. In fact, the breadcrumb trail matrix perfectly constructed increases the site’s search engine performance. Therefore, text links are easily read by...
How to Thrive, Not Just Survive in the Evolving SEO Landscape

How to Thrive, Not Just Survive in the Evolving SEO Landscape

One of the most challenging aspects of the search space and search engine optimization is undoubtedly driving results. As it is hard and space is constantly evolving, one is bound to make errors. But you need to be alert if you want to access the best search engine rankings. So what are the ways you can ensure that your business thrives in an evolving SEO landscape? The internet as a marketplace is constantly evolving and availing quality search engine optimization services can safeguard you from lagging behind competitors.  Here’s how you can stay ahead in the SEO game and ensure your content and site is optimized to attract the maximum users: Track Site Changes Carefully While working with a big team, one of the biggest challenges is tracking changes on-page or in the code. You need alerts when to see how the change has occurred. For larger sites, you may even need tools to choose a type of changes you want notification on. Use tools like Google Drive and Basecamp to keep track of recommendations. Shared change logs, analytics annotations, and effective monitoring ensure your SEO team (and efforts) stay on track. Use Data-Driven Approaches When you spend hours creating reports, the results need to look good and you need to deliver value. SEO services, therefore, need to be data-driven. Ensure the right data is used from day one. Certain data points may require removal. It is important to sync with the team and the client to ensure analytics is set up from day one. Check if the correct URLs are set up, tracking is on app pages and...
The Importance Of Local Search Engine Optimization

The Importance Of Local Search Engine Optimization

Digital marketing mavens have constantly been forecasting how SEO will slowly phase out. Though there has been a major shift from the traditional search engine methods towards more definite and structured processes, the truth remains that SEO, more specifically local SEO is not just relevant but grown in importance. Local SEO was never much in the spotlight in the digital world, but what with the rise of mobile usage, companies and brands are recognizing the increasingly clear link between digital research and buying patterns. The value of local listings is becoming more important, and enterprises are keen on focussing their efforts and resources towards better local rankings as well as understanding how to manage local listings better. This is especially true of small enterprises or starts up firms, while you have brushed on the realities on digital marketing and the impact it has on your business, it is important that you do direct your energies on getting a better handle of Local SEO. Recent reports have stated that around 50 % of consumers who do a local search on their smartphone visit a store within a day, as with 34% of consumers who search on a computer or tablet and 46 % of all searches on Google are local. This again drives home the point that a strong local SEO strategy is essential to pulling in the crowd, whatever your line of business may be. Website reviews and how its effect on local SEO Now, while it has been established that how highly importance local SEO is, let us move to the next aspect, on how Local SEO is...
How To Dig Topics For Blogging?

How To Dig Topics For Blogging?

Blogging has become a new trend in the world of internet. Through, blogging you can not only pour your heart out, but can also connect with the audiences. Thus, looking at the demand, several individuals are now becoming full-time bloggers. Blogging has brought up new changes in the world of digital marketing too, as it has become easier to gain audiences. However, sometimes it becomes difficult, because you might run out of topics. Not just this, but sometimes before starting a blog, you might get confused in finding a niche. So, here are some quick tips for you. Target Audience: Though, you are on a public platform, i.e. internet, you still have an audience in mind. While writing any piece, you always think about some set of people. For example: when you are writing about new trends in apparel then you always think about youth and write accordingly. Thus, the youth becomes your target audience because you want to attract them more than others. So, clear your mind that who you want to attract and accordingly churn out the niche. Your Interests: We as a human being have a gamut of hobbies. We find interest in various activities, then be it art, craft, music, etc. So, if you want to cherish this hobby and want to showcase your talent then you can definitely come up with a blog on similar lines. There are so many blogs on photography, craft, DIY (Do It Yourself), etc., which are gaining popularity day-by-day. With this, you will be able to showcase as well as nurture your talent. Follow Other Blogs: While you are...
Follow A Guide Before Hiring A Digital Marketing Agency!

Follow A Guide Before Hiring A Digital Marketing Agency!

Having an online presence is a prerequisite in this competitive world. Internet is the next big thing and if you are nowhere to be found then your success graph might not see the light. For this, digital agency plays a vital role in making a mark on the internet. But hiring a digital agency for digital marketing can be a hurricane task. You never know about their performance or their clients and how far they can help you. However, there are agencies which slog to the core to help you yield far-reaching benefits. Choosing a wrong digital agency can ruin your entire strategy and finance being the main. So, if you are going to hire an agency then do conduct the following study. Company Profile: This is very important to know the expertise of the company. More years in the market, more will be the experience! Several times, due to poor management, companies do not survive more than 2 years, but if the company is sustaining more than that then definitely they have confidence. Most importantly, experienced companies are the one who have witnessed the evolution of digital marketing and so they are able to gel with the market. Testimonials: This is very important when you hire any agency. Make sure you go through their testimonials. With this, you will get an idea about their clientele as well as their performance. Amidst this, make sure that these testimonials are genuine and not fake. By chance, if the testimonial is negative, then try asking them the reasons behind this. Is The Strategy Working: Mapping the performance of the agency is very important!...
Fulfill Your Dream of Starting Your Own Digital Marketing Agency!

Fulfill Your Dream of Starting Your Own Digital Marketing Agency!

The economy of digital marketing is rising day by day. It has created its own space in the world of internet. Today, every business, then be it small or large – are looking forward to grow with the help of digital marketing. Digital marketing is helping these companies to create a niche in the world of online tactics. So, if you want to start your own digital marketing agency then read on to know some quick tips. Keep Yourself  Updated: Internet is a pool of new trends and if you want to swim into it then you have to keep yourself updated. Keep yourself updated with the latest industry news and trends. Follow various blogs, news websites that will help you cope up with the industry. Keep a tab on the bigwigs of digital marketing as to how they are implementing their marketing strategies. Networking: Meeting new people, building a contact base should be your top priority. Keep yourself surrounded with people who will help you groom and teach lessons of digital marketing. Attend conferences and meetings which will help you not only in networking, but also in refurbishing your knowledge. Learn The Terms: Terms like PPC, SEO are important aspects of digital marketing and when you are taking a plunge into it, you have to be well-versed with these terms. Every term is different from each other so it’s a great practice to know them and study them well. If you get well-versed then it will be easier for you to run a smooth campaign and if your senior happens to ask you about these terms then you...