by yodigi.com | Aug 19, 2016 | Digital Marketing
Sometimes, your photos emote some precious moments, then the attractive content. Hence, people are making sure to include abundant photos while making websites, brochures and all content related marketing. Not only this, but even photographers are making wide use of digital marketing to showcase their art and to reach out to the global masses. But while on the internet, there are few things freelance photographers should keep in mind. Protection of images: it is a very important factor that you have to keep in mind. Social media or rather internet is free, public and accessible to all. In this chaos, your photos might get misused by someone else and you might land in the problem of copyrights. So, make sure to leave a watermark, logo or even a name on your photographs to avoid your art letting go! There are various websites who will help you out in having watermarks. Email marketing: Email marketing is an affordable medium of digital marketing. Many service providers also help you with the layout and special effects of the photos. However, be very sure about your target group and are they really interested in your photos? Make sure, these audiences also make it a point of attending your exhibitions and events! This all can be undertaken if you have a convincing marketing strategy! Be active on social media: when you come in touch with digital marketing, the first thing you have to be well-versed is Social media. Create an account on social media platforms, and share your pictures to have a global audience. Don’t just share photos, but write articles and blogs about...
by yodigi.com | Aug 16, 2016 | Digital Marketing, video marketing
After reading the heading, you must be thinking what vlogging is? Well, vlogging is video blogging wherein people record videos about daily happenings, informative piece, interesting read, etc. YouTube is the heart and soul of vlogging and is paving way in the future of advertising and marketing. Creative minds are coming up with some interesting names and topics which are not only unique but also peppy. But before starting vlogging, don’t you wish to have some tips, then here they are: Unique Topic with a Perky Name: Whenever you plan on to start your vlogging, make sure to have a unique topic. Whichever topic you choose, you should be well-versed in it, so that you can have your own video series. For inspiration, you can refer other videos too. Not only topic, but choose a striking name for your YouTube channel, that will urge people to subscribe. Be Spontaneous: Don’t think too much while recording, just pour your heart into it. The more natural you are while blogging, the more connection you will be able to establish with your audiences. Just try and focus on main pointers that you have thought of. Try and highlight them in a clear and a better way! If any point strikes you in the middle of your blogging, just say it wisely which will help keep the conversation natural. Have Good Lighting and Resolution of the Camera: Who would like to watch a blurred video? So, make sure to have a good resolution camera, because the better the resolution, the better clarity your audiences will have. Even though, you are using a mobile...
by yodigi.com | Aug 4, 2016 | Digital Marketing, Social Media Marketing
Isn’t this question cliché – what is social media marketing? But many people think, that by posting few pictures on Facebook or by tweeting and retweeting on twitter, you are done with it. It does not end here! Social media marketing is a complete package wherein a brand is thoroughly monitored and promoted likewise. It’s not just about status, retweets alone, but there are tools wherein you have to research your audience and put up a strong and relevant content accordingly. There are many myths that people have about social media marketing and let’s have a look: Only Facebook is fruitful: having an account or page on Facebook is not enough, because there are various other platforms like Twitter, Instagram, Pinterest which can help you evolve with your business. They all are unique in their own way and have their own audience, so they can help you abundantly to grow! Social Media is free: creating an account / page is definitely free, but you wish to have better result than you should go for a paid advertising. Leave about monetary discussion, but spending your precious time, knowledge, and efforts are also not free. You have to invest them for better output, so people should stop making assumptions that social media is free! Avoid negative feedback: several times, people feel that you should ignore negative comments, but that shouldn’t be the case. Whatsoever the comments be – negative or positive try and Analyse them and most importantly answer them. Be calm and patient and answer them fast with finesse. Content marketing and social media marketing are different: though these are...
by yodigi.com | Jul 22, 2016 | Digital Marketing, SEO
We all know that there is a boom of digital marketing. Every business big or small are making a point to add digital marketing in their marketing strategy. However, sometimes digital marketing strategy might fail. So, when you are putting all your hard earned money in digital marketing, it is very important that your agency gives its 100% to make it a hit. But it may fail and following are the steps which can help you guess that your digital agency is giving you poor output. The designs and creativity are a passé: when your design is not luring your audience, then for sure your website design is definitely lacking somewhere. Many agencies also fail to give a new look to your portfolio. The templates that are used are outdated or are identical with other websites. If an agency is using these elements as its USP to gain audience, then definitely it’s a poor agency which you should not opt for! No transparency: some agencies take their clientele for granted and hence when they are questioned about the know-how of proceedings, they turn a deaf ear or reveal very minute details. Not only this, they feel that their clients are ignorant about some terms of digital marketing like keywords, backlinks and so they give away very mere information on the strategy. When all these terms come under one roof, then it’s a warning that the agency is definitely poor. Use of traditional marketing styles: many agencies still make use of traditional marketing strategies like radio and television and treat digital marketing as an add-on and not an independent entity....
by yodigi.com | Jul 15, 2016 | Digital Marketing
Whenever a businessman thinks of ‘marketing’ the first thing that comes to his/her mind is billboards, newspaper ads etc. But times are evolving, and these traditional marketing techniques have taken a backseat – blame it on their expensive strategies. Not only this, but these traditional marketing also fails to give a feedback or a detailed report and in a situation like this digital marketing comes to rescue. Not only, digital marketing, internet marketing is too gaining momentum. However, people still get confused between digital marketing and internet marketing. When you put a glance on both these terms Digital Marketing and Internet Marketing, you find a striking similarity between them. They sound synonyms, however, they are not! Many people get confused, but let’s take a deep insight as to what exactly these terms are? After knowing them individually, you will be able to know its differences better and can then have your ultimate marketing strategy on paper! Definitions: Let’s start with Digital marketing wherein this method makes use of digital devices and platforms then be it online or offline. In other words, in digital marketing, it’s not necessary to use the internet as a platform. For example: when you get enormous promotional offers from your Dominos App regarding your favourite cuisine – pizza, the technology is widely used while creating it and sending the messages across the users. However, the end users like you and me receive them without any internet connection. This is what digital marketing is all about! Let’s take another example of a game like Candy Crush Saga. While you are downloading this game, you need internet,...
