How to Thrive, Not Just Survive in the Evolving SEO Landscape

How to Thrive, Not Just Survive in the Evolving SEO Landscape

One of the most challenging aspects of the search space and search engine optimization is undoubtedly driving results. As it is hard and space is constantly evolving, one is bound to make errors. But you need to be alert if you want to access the best search engine rankings. So what are the ways you can ensure that your business thrives in an evolving SEO landscape? The internet as a marketplace is constantly evolving and availing quality search engine optimization services can safeguard you from lagging behind competitors.  Here’s how you can stay ahead in the SEO game and ensure your content and site is optimized to attract the maximum users: Track Site Changes Carefully While working with a big team, one of the biggest challenges is tracking changes on-page or in the code. You need alerts when to see how the change has occurred. For larger sites, you may even need tools to choose a type of changes you want notification on. Use tools like Google Drive and Basecamp to keep track of recommendations. Shared change logs, analytics annotations, and effective monitoring ensure your SEO team (and efforts) stay on track. Use Data-Driven Approaches When you spend hours creating reports, the results need to look good and you need to deliver value. SEO services, therefore, need to be data-driven. Ensure the right data is used from day one. Certain data points may require removal. It is important to sync with the team and the client to ensure analytics is set up from day one. Check if the correct URLs are set up, tracking is on app pages and...
How to Create Your 2018 Digital Marketing Plan

How to Create Your 2018 Digital Marketing Plan

Running a business has its share of challenges. Digital advertising trends are constantly changing. A critical aspect of any digital advertising strategy is the online marketing plan. It takes expertise to craft a digital advertising plan. Your digital marketing plan needs time, money and resources. Businesses with a detailed digital marketing plan report 2 times the revenue per employees and 2 times the growth compared to companies that don’t plan their campaign or ad spend. Organic Versus Paid Traffic Free traffic may be the goal, but paid traffic has its share of benefits too. If you generate organic traffic, remember that changes in the Google algorithm can derail your efforts to attract a wider audience. Simple actions like changing the landing page URL can create a problem. Enjoy paid traffic on a consistent basis instead by building the funnels that refuel your ad spend. Higher paid traffic also boosts organic traffic as pages which attract a greater number of views tend to gain higher search engine rankings. Some of the top platforms for traffic are LinkedIn, Google, YouTube, Twitter, and Facebook. You need to do the research to find out which of these suits your audience needs best. Google and Facebook drive nearly 80 percent of referral traffic, more than other platforms together. Understanding the Customer Journey The consumer value journey is the path followed as people build a relationship with the business from the first touch to the final sale. Core strategies of a journey include: Awareness: When prospects discover a brand exists as well as a solution for their problem. Evaluation: Prospects consider making a purchase and...
Ways To Find Out Benefits of Digital Marketing

Ways To Find Out Benefits of Digital Marketing

Businesses all over the world are agreed on the one truth that the benefits of Digital Marketing are abundant. This is reason enough for you to start or evolve your digital marketing strategy and recognize the unique benefits that digital marketing offers so that you can build your digital marketing campaign effectively. This blog is dedicated to analysing the various factors that help build a better brand and online presence with digital marketing. Improve your content performance –  An effective content strategy is an excellent way to connect with your consumers. It is essential that you maintain a dominant online presence with excellent content practices, which are crucial for both marketing success and building a strong customer base. Thanks to digital technology, you can analyse the kind of content that attracts your audience as well as completes your marketing goals. Content metrics will allow you to understand, interpret, analyse and improve your content and build a successful brand image. Lead creation –  Your digital strategies should also focus on localized lead generation. Your local marketplace and a local audience is a great place to work on these, by working on in-store promotions, regional events and marketing campaigns. As these are personalized for your target audience and localized to their setting it offers enormous benefits. Digital advertising can help target the desired audience and spend their advertising money more effectively. Improving conversion rate – Online marketing provides the necessary tools and techniques to keep a track on your customer’s entire journey right from the first interaction. Data analytics helps you asses a potential customer’s actions, decisions, and buying preferences offering...
How To Craft a Digital Advertising Plan

How To Craft a Digital Advertising Plan

If you own business chances are that you will focus on organic search rankings and traffic for your marketing efforts, but often tend to ignore the importance of strategic online advertising campaigns. It is true that organic rankings and traffic is extremely essential, and this is why it is crucial to crafting a strategic digital advertising campaign that will reach your target audience and increase your ROI significantly. The need to build a digital advertising plan Incorporating a well-defined digital advertising campaign into your overall marketing strategy can increase your brand recognition, lead to a higher website traffic and increase your new customer base. Today, advertising is much more than displaying or running ads on websites, social media advertising has become a key element because of its ability to break down to the specifics of customer demographics. As the business landscape expands and evolves, there are new avenues and challenges that come forth, simultaneously digital channels continue to dominate the advertising market. Marketing teams and brand managers will need to keenly observe these trends and develop a successful digital advertising strategy accordingly, and a savvy business strategy will be to develop on paid traffic. Why focussing on paid traffic is important Though most businesses aim to increase their organic traffic, what they don’t realise is that paid traffic gives them the control and the direction for their marketing efforts. Consistency is the key when you work to build on your paid traffic, you can enjoy all the control of paid traffic without it actually costing you anything, such as building funnels that reimburse the amount you spend on ads....
Digital Marketing And The Comprehensive Solution it Provides For Your Business

Digital Marketing And The Comprehensive Solution it Provides For Your Business

As technology continues to change and evolve, businesses are trying to embrace advanced ways of conducting their businesses. Traditional business setups are either changing their business strategies to operate in the online world or fortify their existing marketing strategies with digital marketing strategies, to capture an expanding and profit-yielding online market. No longer just a buzzword, digital marketing extends to all areas and it is the process of baiting audiences online that will either set you in the league of a successful business or an average one. Businesses in the digital world are empowered with digital tools and techniques that position business owners uniquely among competitors and contribute to their success and growth. Here is looking at some of these Communication channels aplenty – Any business campaign relies on a well-planned communication strategy and communication can turn out to be your biggest asset in comprehending and managing what your clients and audience expect or seek. Digital marketing offers a myriad of channels, such as email – marketing, social media marketing. All these channels offer the necessary easy and efficiency in connecting and communicating with you clients and engaging with the right audience. Cost effective – Whatever the size of your business, you will have to plan you budget allocation and financial resources. With digital marketing, you have a wider scope to reach out to a larger number of customers, and all within a limited budget. You can plan your marketing strategy keeping in mind all the different ways in which digital marketing methods can come to your aid. Recent findings have established that a lot of businesses will move...