Simple Yet Integral Tips To Boost Your Organic Traffic

Simple Yet Integral Tips To Boost Your Organic Traffic

Chances are that as a business one of your business goals is to have strong digital marketing presence. While most businesses are aware of the drill and carry on with the necessary social media marketing practices, it still doesn’t necessarily translate to actual numbers. The challenge remains to ensure that when people scout for a product or service which you are dealing with, they find you and not your competitors. While you are engaged in Search Engine Optimization methods, are you sure that your social media marketing strategies are planned to keep in mind some essential tricks of the trade or simply stated increase the organic traffic for your website?  Let us understand these better. Metadata implementation – Appropriate metadata implementation, especially front -end has become more significant than ever. What was just limited to a humble page title and meta – description tags, has grown to encompass a variety of tools right from Schema.org, Twitter Card, Open Graph and many more. The advantages of including the right metadata is a step in the right direction towards improving organic traffic and digital marketing professionals must ensure that HTML titles, meta descriptions, and tags are still a key element in SEO. Integrating metadata helps to provide structure and helps people find what they want and elevates the status of your content in search engines and social sharing. Implementing internal links – Internal linking is typically essential so that users can freely navigate a website along with establishing an information hierarchy for the concerned website and ranking power around websites. Internal links are extremely essential for building site architecture, and unfortunately,...
Up Your Digital Marketing Game With an Effective Email Marketing Campaign

Up Your Digital Marketing Game With an Effective Email Marketing Campaign

What was once known as the conventional mode of marketing, email marketing is today not considered as the most sought after in marketing campaigns, though nevertheless it does remain central and is still impactful for your brand’s communication strategy? As advanced forms of digital marketing keep emerging, older forms keep getting sidelined but with newer forms of technology being explored, the ‘art of emailing’ is becoming more interesting and engaging and as many believe it is becoming a more desirable of marketing campaigns. Start your email marketing campaign Email marketing is experiencing something of a revival and this makes it an integral part of your digital marketing strategy. So, first things first, is to get the ground ready for your email marketing campaign. The idea is to follow through some of these key factors and understand how these can impact your business. Know your audience – Whatever your line of business, it is always important to understand who your audience is, to effectively communicate with them. Understanding who your brand targets to is an important job, so that you can effectively customize these emails as per their interests and buying patterns. Classifying your audience – Understanding your audience better, will ultimately help you in classifying them into groups and segments, to create a more focused marketing strategy. Creating an email group is an efficient way to organize your categories under a single mailing account so that you can send campaigns that are specific to them. Content creation – Once you have sorted out who you are writing to, then what becomes essential. Your emails should reflect the purpose and...
Improving Your Approach To Online Conversion Rate

Improving Your Approach To Online Conversion Rate

If you are a part of the digital marketing universe, there are certain developments that you need to keep a track on. One such movement that does figure in a lot of discussions is Conversion Rate Optimization or CRO for industry regulars. So, what exactly is CRO? It is a system which increases the percentage of visitors to your website that converts them into customers or encourages them to take the desired action on a webpage. CRO is gaining in popularity as a widely accepted movement for targeting audience is the digital world. Although a few years back, CRO wasn’t a part of the mainstream digital marketing technique, today it is established as one of the most powerful tools that can strengthen your business and improve your chances of augmenting your online presence. Today businesses have realized its potential and adopting it as growth technique, as it creates opportunities for businesses to increase sales and revenue. Digital marketing professionals and brands need to understand the trends, techniques, and methods along with studying the customer’s journey to achieve better conversion. Your online conversion could be happening through PPC, social updates, SEO campaigns and other methods. As the reach of your online presence depends on the execution of these methods, let us try and understand what these are and how they can help improve your online conversion rate. Simplicity is the key – While not many agree, but the lesser the elements on your website the better it is for conversions. Design your website with simplicity as the key. A simple website has a better flow, engagement, action and in short...
Understanding The Process Of Google Penalty Removal

Understanding The Process Of Google Penalty Removal

In a bid to outrun the competition to be the highest ranked company in search engines, chances are that you might resort to incorrect SEO tactics or use texts or links that violate Google’s guidelines and this is when your company gets hit by Google penalty. If your company has been a victim of this, you not only see a significant drop in web traffic, rankings, and revenue but you are also anxious to get the penalty removed and regain some of the lost glory. Well then, here are some tested techniques to get you out of this phase. While there are typically two types of penalties manual actions and algorithmic penalties, we will concern ourselves with manual penalties as these are given to website who do not adhere to Google’s Quality Guidelines and are awarded manually be human reviewers with an intimation from Google stating that you have been charged with a penalty. In case you are wondering how you assess the type of manual action, fret not, it will be explicitly mentioned in the Manual Actions Report. For the uninitiated, there are 10 types of manual actions- Hacked site User-generated spam Spammy free hosts Spammy structured markup Unnatural links to your site Thin content with little or no added value Cloaking and/or sneaky redirects Unnatural links from your site Pure spam Once you ascertain which type of manual action penalty you have received, you will also understand whether it impacts your entire site or part of your site. Typically, there are two primary sources of manual actions: link – based penalties and content-based penalties. Link-based penalty –...
Reposition Your Online Branding With These Latest Facebook Updates

Reposition Your Online Branding With These Latest Facebook Updates

It is an exciting time for business people and entrepreneurs. Having transitioned to the digital age, the traditional means of marketing have been replaced by internet marketing. There are a number of social media marketing platforms available which can be leveraged for a successful marketing campaign. The social media marketing scene is completely dominated by Facebook today. Facebook continues to be biggest social media network among marketers and according to reports, 62% of digital marketers trust Facebook as the most preferred vehicle for internet marketing followed by other social media platforms such as LinkedIn, Twitter etc. One of the key reasons why people use Facebook is to connect with friends and simultaneously catch the latest buzz and trends with the world in general and their social network in particular. With that in mind, Facebook has improvised and made changes to prioritize posts from friends and other important news sources. Here are some of the latest changes that will help improve your social media marketing strategy. Improving Page Insights As businesses, it is important that you draw the full potential of this powerful social media platform. Facebook is one such platform that is incomplete comprehension of what it means for you as a business to plan your online branding strategy. As with any marketing campaign, businesses rely a lot on data that can provide them a clear understanding of the result. With this in mind, Facebook is continuing its trend to invest in creating the best experiences for businesses as well as improving on marketing solutions. Therefore, Facebook is improving Page Insights with specific updates. Page Insights serve two important...