by yodigi.com | Nov 30, 2015 | SEO
Search Engine Optimization Strategy is for the proper positioning of your brand. In today’s competitive digital age, it is important have a Search Engine Optimization Strategy to stay ahead. What is Search Engine Optimization? It means, whenever a user enters the search on search engine, a website related to the search, appears first and fast. This is possible only by (SEO) Search Engine optimization. SEO includes two aspects, one is search engine technology and other is SEO techniques used by website owners. Why to have SEO? SEO is an investment with high returns Generally people clicks on the first five links on the search engine result page. To be in the first five and get the users’ click can fetch impressive results on modest investment on SEO. Thus it is a cost but an investment for your brand/products/services. SEO Influences Search to Buy Cycle Nowadays, world is full of smart buyers. With the increasing technologies, buyers are exposed to good amount of information. So it is obvious that they are going to compare your product with other similar product even though yours is the best one in market. They do thorough analysis and then take the decision to buy. So as to sustain the comparative analysis, you have to have SEO optimized website which is capable to attract, engage and convince the buyer. SEO controls Social Presence In digital age, it is inevitable to have your business presence on Social sites like Facebook, Pinterest, LinkedIn, Twitter etc. As that is where the prospective buyers are! It is no secret that whatever content is shared on the social sites...
by yodigi.com | Nov 2, 2015 | Uncategorized
Mobile Website and Mobile App- What is the difference? Mobile website is a website specifically designed for its access from mobile small screens of with adaptability to touch screens of tablets and smartphones. Just like websites accessed from computers, mobile websites are also accessed from mobile’s web browser for an e.g. Chrome on Android phones. User have to type in the URL in the browser or click on the link. The website which is opened is the mobile website which is different from website which appears on laptop/desktop. This is done automatically by detecting from which device the site is being opened. Mobile App is a software application specifically designed for various mobile devices. It is different than mobile website in a way that to access, mobile apps need to be downloaded and installed on the device. Generally from the application store. Most of the apps are free, some are chargeable. Why do businesses need mobile website and mobile apps? It is not enough in today’s world to just have a website. But it is very important that businesses have a mobile website and mobile apps, as most of the consumers are going mobile. Mobile marketing has to be an important part of marketing strategies for businesses. Site design should also be done kept in mind its mobile accessibility. In India, flipkart, gets about 80% of its traffic and 60% of its sales from mobile. So it does make sense for businesses develop mobile responsive website and mobile app. What are benefits of Mobile Website? The very basic advantage of the mobile website is that your business website is...
by yodigi.com | Oct 23, 2015 | Brand Communication
How it is different today than yesterday? It is the first and foremost question that will arise in our mind…… Today, marketers have new and innovative marketing approaches in the digital revolution. The approaches are smart and mobile. It is because the ways the consumers shop, research and decide has changed. Today’s prospects (consumers/targets) are smarter and does not believe in whatever you say as it is. They have become conscious and well aware. Thus, at this stage it is very important to realise that fundamentals of marketing and advertising never change. When the consumers are being exploded with numerous similar products and respective advertising though digital channels, there is a scenario of extreme noise and confusion in their mind. So to build a brand and position it is extremely crucial and challenging in the digital era and over communicated society. Get connected to the roots of advertising. The fundamental principle of advertising is to create an emotional connection between a brand and consumers. Brand is built when there is a trust between the product and consumers. So to gain trust, humanize advertising. How it will be human? It will be if the communication is transparent, collaborative and caring. It should balance worth and competence. Which in return will earn the relationship! True emotional engagement makes your brand matter more and put it on the top of the mind of people. After all, it is not only important how best your product is but also how you position it in the mind of consumers. In the age of smart phones, the consumers find many advertisings as interrupting and annoying,...
by yodigi.com | Oct 6, 2015 | Digital Marketing, Uncategorized
To start with lets us understand the difference between Digital Marketing and Internet Marketing. These two terms are used interchangeably but they do have subtle differences. Digital Marketing (DM) is the canopy term of marketing techniques which uses digital channels and digital devices like mobile phones in addition to Computers, T.V. and Radio. Hence, even though it uses internet as core promotional medium, it also extends to non-internet medium like a mobile app which may work independently without internet after it has been downloaded. DM channels includes SMS, MMS, podcasts and mobile applications in addition to SEO, SEM, Email Marketing, Affiliate Marketing, Pay Per Click(PPC) marketing, Digital Display Marketing, Online Video Marketing, Content Marketing and Web Analytics. While Internet Marketing (IM) refers to marketing methods only through channels using internet. It comes under the umbrella of Digital Marketing and can be addressed as subset of DM. It uses internet, as an example, Facebook Ads which cannot be seen offline. We can say that Digital Marketing is the sum of Internet Marketing and Mobile Marketing. Digital Marketing Channels Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) SEO is Search Engine Optimisation and SEM is Search Engine Marketing. SEO is part of SEM. As the name suggests, both aim to be on the top of Search Engines and increase visibility. SEO involves optimizing the website content, HTML and associated coding to be on SERP while SEM extends beyond that to paid advertising like Pay per Click (PPC). SEO can be on-site or off-site. On-site SEO includes factors like the content published on website and blogs, provision of important HTML clues, images,...
by yodigi.com | Aug 14, 2015 | Digital Marketing
You might be wondering why to outsource your digital marketing activities to an agency when you can set up an inbound team for this. You may have to incur same cost for whatever activities you are supposed to get done. But when it comes to expertise, you might not be getting the same. Yes! In this article, i want to tell you that sometimes, money is what will convince you to matter decision. Most of the times, it is all about quality that you don’t want to lose on. Digital marketing is a vast field which is changing very fast. It needs years of experience to make something work on the web. What tactics used to work couple of years back will not be working for now. For example– Before 2012, regular directory submissions was a major tactics for most of the seo people. You would just submit links to hundreds of popular directories, the ranking of your website will start inching up in search engines. Since 2013, Google does give any value to it. Instead, you will end up getting into a big trouble. if you will do it more that what is moderated, Google will hit your website with penguin penalty. And in just couple of days, your website will be vanished from the SERP first. This is one of the main reasons why you should be hiring a digital marketing agency from 2015 on. Read all the benefits of hiring a digital marketing agency- Expertise- Most of the agencies are started by people who have vast experience in digital marketing. They know how to make it...
