B2B Lead-Generation Strategies That Will Increase Your Business Revenue

B2B Lead-Generation Strategies That Will Increase Your Business Revenue

Does your business need B2B leads? Are you looking for the best B2B lead generation platform? If B2B lead generation seems hard, this is where B2B digital marketing services are useful. Let us understand more about B2B lead generating strategies for boosting business revenue through effective marketing solutions: How B2B lead generation is different yet important: As per the Content Marketing Institute’s report in 2016, close to 85% of B2B companies revealed the top priority of content marketing is lead generation. Essentially, the same goals and strategies underlie B2B and B2C marketing. A key ingredient in the equation is the target audience, which differs for these two types of marketing. While creating buyer personas for content marketing strategies, the focus is on the professional needs and goals of the target audience. On the other hand, B2C companies tend to focus on the personal needs of consumers. The key point of B2B lead generation strategies is deciding how to refine audiences and how to reach them effectively. Ways to generate B2B leads online So how do you actually generate B2B leads? For example, if you create relevant content for consumption, that’s just the first step. Additionally, visitors are attracted by ranking on search engines, sharing content on social media and digital channels. For content to actually work, you need a lead generation strategy that fosters engagement.  For a lead generation to actually work, elements like calls-to-action are critical for every blog post-consumed. It can be the same CTA for each post or adjusted for broader target audiences. #1 The Power of Lead Magnets Using lead magnets like email IDs, discounts...
How to Use A/B Testing to Maximize Conversions

How to Use A/B Testing to Maximize Conversions

When did you last update your website? The answer to that question forms the core of any digital marketing plan to increase your conversion rate. Websites need to be monitored and updated on a regular basis. But making changes that add value is important when formulating the PPC landing pages or kick-starting a PPC campaign. Even for an email marketing campaign, split testing or A/B testing is essential for maximizing conversions. In this blog, we will discuss how to use split testing to maximize conversions, the benefits of A/B testing and how it all works. Before starting A/B testing, you need to be clear about how it works. This is not just a one-time thing. Testing is continuous if you want to attain digital marketing success. Continuous A/B testing makes websites, PPC landing page, PPC campaigns or even email marketing campaigns more efficient. Here’s how you can use split testing to boost conversion rates. What is A/B Testing? For digital marketing success, A/B testing must be understood. Split testing essentially involves creating a hypothesis about a specific element and then test to see if the theory was right. For testing a website or landing page, for example, you need two different versions. Around 50 percent of the site traffic goes to one version and the other half goes to the other variation. Once the test is set up, you need to see which version gets the higher conversion rates. Then, you need to draw conclusions and update the site with a version that converts traffic most effectively. What is tricky about A/B testing is deciding which tests to run...
Top 10 Digital Marketing Trends for 2019

Top 10 Digital Marketing Trends for 2019

Are you looking for the best digital marketing company in Pune or wondering which digital marketing trends are here to stay? In the previous blogs, we have discussed the value of digital marketing and how to maximize conversions. In this blog, we will focus on digital marketing trends that will dominate in 2019, including voice search, personalization, chatbots, and video marketing. Digital marketing has exploded and it will continue to grow with sustained momentum in 2019. Let’s find out how the best digital marketing company in the business can help you to stay ahead of the trends. #1 Voice Searches are On the Rise  Advances in recent times in natural language processing, machine learning, conversation interfaces, automation, and deep learning processes have enabled virtual assistants to become the center of action for intelligent digital marketing. Almost 25 percent of the 3.5 billion Google searches each day are voice searches, with personal assistant devices leading the way. Voice search is very different from mobile or desktop searches. Assistants like Siri will give just a few results and if your business website figures in them, click-through rates will definitely be higher. Thus, tailoring the SEO strategies for voice search is critical. Look for ways you can make search phrases more conversational and less like written terms. Conversational toned content aligns better with voice search. Click estimates that by 2020, 30 percent of net browsing will be carried out without touching the screen. Along with this, 50 percent of searches are set to be conducted through voice commands. Voice search will, therefore, play a critical role in everyday behaviors, allowing users to...
The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

From Siri and Alexa to Tesla’s self-driving cars, and Google AI, machine learning is conquering the world. AI is revolutionizing all the industries and digital marketing is no exception to the rule. The target of Artificial Intelligence in 2018 undoubtedly search engine optimization and the dynamically evolving phase. On account of social media outreach and massive data on account of browsing habits, AI offers exceptional customer experience, predictive analytics, and targeted marketing to provide a massive ROI for businesses. How AI is Impacting Digital Marketing                              In previous times, digital marketers were so advanced when it comes to incorporating AI into their strategies. This reduced ambiguity results in more sectors reaping significant benefits. AI made its presence felt through big data, IoT and machine learning. How does artificial intelligence power online marketing? #1 Personalizing User Experience Personalizing user experience is an area where artificial intelligence creates a massive impact. A customer is king and content rules for marketers. If one can align the online content marketing intelligence with AI, it can be ground-breaking. Based on data collected such as buying behavior and interests, customer searches, customized content campaigns, every single customer or prospect’s pain points can be understood and the user experience can be personalized. Another way AI enhances the online marketing experience is through chatbots. These are programmed for interacting on the basis of data received. A multi-dimensional communication system with sensory abilities like voice search and touch points offer immense value. Augmented reality is another aspect of AI which can be leveraged to provide customers the option to see and feel the product prior to an actual purchase....
How to Thrive, Not Just Survive in the Evolving SEO Landscape

How to Thrive, Not Just Survive in the Evolving SEO Landscape

One of the most challenging aspects of the search space and search engine optimization is undoubtedly driving results. As it is hard and space is constantly evolving, one is bound to make errors. But you need to be alert if you want to access the best search engine rankings. So what are the ways you can ensure that your business thrives in an evolving SEO landscape? The internet as a marketplace is constantly evolving and availing quality search engine optimization services can safeguard you from lagging behind competitors.  Here’s how you can stay ahead in the SEO game and ensure your content and site is optimized to attract the maximum users: Track Site Changes Carefully While working with a big team, one of the biggest challenges is tracking changes on-page or in the code. You need alerts when to see how the change has occurred. For larger sites, you may even need tools to choose a type of changes you want notification on. Use tools like Google Drive and Basecamp to keep track of recommendations. Shared change logs, analytics annotations, and effective monitoring ensure your SEO team (and efforts) stay on track. Use Data-Driven Approaches When you spend hours creating reports, the results need to look good and you need to deliver value. SEO services, therefore, need to be data-driven. Ensure the right data is used from day one. Certain data points may require removal. It is important to sync with the team and the client to ensure analytics is set up from day one. Check if the correct URLs are set up, tracking is on app pages and...
Simple Yet Integral Tips To Boost Your Organic Traffic

Simple Yet Integral Tips To Boost Your Organic Traffic

Chances are that as a business one of your business goals is to have strong digital marketing presence. While most businesses are aware of the drill and carry on with the necessary social media marketing practices, it still doesn’t necessarily translate to actual numbers. The challenge remains to ensure that when people scout for a product or service which you are dealing with, they find you and not your competitors. While you are engaged in Search Engine Optimization methods, are you sure that your social media marketing strategies are planned to keep in mind some essential tricks of the trade or simply stated increase the organic traffic for your website?  Let us understand these better. Metadata implementation – Appropriate metadata implementation, especially front -end has become more significant than ever. What was just limited to a humble page title and meta – description tags, has grown to encompass a variety of tools right from Schema.org, Twitter Card, Open Graph and many more. The advantages of including the right metadata is a step in the right direction towards improving organic traffic and digital marketing professionals must ensure that HTML titles, meta descriptions, and tags are still a key element in SEO. Integrating metadata helps to provide structure and helps people find what they want and elevates the status of your content in search engines and social sharing. Implementing internal links – Internal linking is typically essential so that users can freely navigate a website along with establishing an information hierarchy for the concerned website and ranking power around websites. Internal links are extremely essential for building site architecture, and unfortunately,...