Way to Increase Your Ranking Via Website Analysis

Way to Increase Your Ranking Via Website Analysis

No digital marketing campaign can be successful without a well-structured SEO operation. As digital marketing professionals, you understand how important an SEO campaign matters to a website’s natural rankings in search engine result. As part of your SEO methodology, you will have to consider various aspects, one of them being website analysis. Website analysis is a tool which reveals how exactly your SEO strategy is working and analyze the areas which need improvement and rework on. Website analysis highlights information such as, the numbers of visitors who visit your site, the percentage of visitors who come from external sources such as inbound links, search engine, etc, the total amount of visitors and where exactly your page ranks in the search engine results with the keywords for your site. Armed with this information you will be able to set a standard in your campaign to assess what is working and which areas need improvement. So how exactly do you improve or increase your ranking via website analysis. Here are some ways that will guide you on the same. Increase interactivity and engagement – The more people engage with your website, the higher the chances of better ranking on search engines. For this you will need to make sure that the bounce rate which is a percentage of visitors who exit your website without visiting the next page, of a website is not more than fifty percent. To ensure that your bounce rate remains low, design your navigation bar on every page so that visitors can access different pages without having to use the back button or return to the homepage...
Let Us Go Through ABCs of A/B Testing of Websites

Let Us Go Through ABCs of A/B Testing of Websites

Online business or the brick-n-mortar stores has website. You already have an existing website delivering modest traffic and you want to find what if I changed my website or some elements of website? Will it impact traffic to my website or the conversion rate? And if yes then how? Will the traffic/conversion rate be more than current rate or less? To find out these answers, there is a very simple method followed, some call it scientific but there is not much science involved in it. Consider an example, in case of child, a mother knows that her child likes sandwich. Every day she packs his lunchbox with two Jam & Cheese sandwich, now she want to know, what if she packs Vegetable sandwich. Will her child eat? So as they say, mother knows it all, she packs lunchbox with one Jam & Cheese S/W and one Vegetable S/W. When the child returns back home, if she finds Vegetable S/W left in the box, she will come to know that only Jam Cheese is preferred and not vegetables. This same methodology or the experiment is applied to large number of children, to find out the eating preferences of particular age of children. This method is used widely in Marketing as depending on the results, marketing campaigns are formulated and even redesigned. Coming back to Website, same sandwich concept is applied and it is called as A/B Testing. Statistician call it “Hypothesis Testing” …but let us stick to our “Sandwich Testing”. Thus the aim of A/B testing is same for website to find out what will be the outcome, if I...