To start with lets us understand the difference between Digital Marketing and Internet Marketing. These two terms are used interchangeably but they do have subtle differences.
Digital Marketing (DM) is the canopy term of marketing techniques which uses digital channels and digital devices like mobile phones in addition to Computers, T.V. and Radio. Hence, even though it uses internet as core promotional medium, it also extends to non-internet medium like a mobile app which may work independently without internet after it has been downloaded. DM channels includes SMS, MMS, podcasts and mobile applications in addition to SEO, SEM, Email Marketing, Affiliate Marketing, Pay Per Click(PPC) marketing, Digital Display Marketing, Online Video Marketing, Content Marketing and Web Analytics.
While Internet Marketing (IM) refers to marketing methods only through channels using internet. It comes under the umbrella of Digital Marketing and can be addressed as subset of DM. It uses internet, as an example, Facebook Ads which cannot be seen offline.
We can say that Digital Marketing is the sum of Internet Marketing and Mobile Marketing.
Digital Marketing Channels
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
SEO is Search Engine Optimisation and SEM is Search Engine Marketing. SEO is part of SEM. As the name suggests, both aim to be on the top of Search Engines and increase visibility. SEO involves optimizing the website content, HTML and associated coding to be on SERP while SEM extends beyond that to paid advertising like Pay per Click (PPC).
SEO can be on-site or off-site. On-site SEO includes factors like the content published on website and blogs, provision of important HTML clues, images, website architecture etc. which are under publisher’s control to make it relevant. Whereas Off-site includes techniques of getting your website accessed from the other website by creating backlinks. Backlinks such as social bookmarking, placing comments on blogs and forums with your site link and signature, directory submission etc. is for the purpose of gaining trust from trust engines.
SEM is SEO plus PPC. SEO helps in getting free traffic while PPC gets paid traffic by paying cost also called as Paid Search Advertisements. Most popular PSA is Google Adwords which allows you to advertise on Google and other network partners.
Thus Search Engine Optimisation and Search Engine Marketing is the marketing techniques involving search engines.
Social Media Marketing (SMM)
In today’s age, social media is ubiquitous. Millions of people all around the world spend most of their online time on social media platforms like Facebook, Twitter, Google+, Instagram and LinkedIn etc. Hence businesses cannot afford to overlook the influence of social media and has to include in their digital marketing strategy.
SEO cannot be effective without good website content. More and more businesses have become aware of populating their website with enriching content to attract and engage the customers.
With whatsoever advancement in communication, email has yet not lost its importance. It still plays leading role in digital marketing. Social media too are linked with emails and is still one of most the efficient way of customer engagement.
With the introduction of smart phones, marketing has gone mobile. It drives marketing with close customer engagement irrespective of location and time but provides location and time sensitive information. SMS, MMS, Mobile App are all part of mobile marketing. The websites are created nowadays are also mobile/device responsive.
Advertisements through banners is a traditional concept applied as static or animated on websites, mobile apps, newsletters, social media, search engines with interactive features such as images, audios and videos.
It is impertinent to understand that internet marketing falls under the umbrella of digital marketing. In the Digital Age, companies have to have a clear digital marketing strategies to promote their products or services to be on the top of the race chart.
Be a part of Digital Revolution by changing the conventional marketing methods to digital marketing which is the convergence of marketing techniques, internet and mobile technologies!