Common Website Designing Mistakes that Negatively Impact SEO

Common Website Designing Mistakes that Negatively Impact SEO

Are you facing website design issues? Do you need a digital marketing company that can help you to solve the problem? This blog answers all these questions and more. We cover common web design mistakes to avoid and how a reputed marketing company can resolve such issues. Here are the most common mistakes web design teams need to avoid if they want an SEO-friendly site: Common Website Design Issues   1 Splash Pages While eye-catching splash screens are an awesome addition to the site, these can pose a challenge for search engines. Java applets, flash, and all non-text content is ignored by search engine spiders. So splash pages offer bots a homepage with zero content, effectively. Navigation is not favored for such sites by search engines, as it causes improper indexing of the site and website issues. 2 Missing CTA Looking to convert leads? Then don’t forget to include a compelling call-to-action. Conversion rate optimization audits ensure users do what you want them to. 3 Too Many Images A picture may be worth a thousand words, but using images instead of elements for navigation can stump search engines. But navigation through plain text is not effective either. So, what’s the solution? Well, your business needs to strike a balance using techniques like text over image techniques with CSS. Website designing mistakes are common, and using too much imagery with headers is perhaps the most frequently occurring. 4 Not Enough Breadcrumbs Breadcrumb text is essential for boosting site performance. In fact, the breadcrumb trail matrix perfectly constructed increases the site’s search engine performance. Therefore, text links are easily read by...
How To Dig Topics For Blogging?

How To Dig Topics For Blogging?

Blogging has become a new trend in the world of internet. Through, blogging you can not only pour your heart out, but can also connect with the audiences. Thus, looking at the demand, several individuals are now becoming full-time bloggers. Blogging has brought up new changes in the world of digital marketing too, as it has become easier to gain audiences. However, sometimes it becomes difficult, because you might run out of topics. Not just this, but sometimes before starting a blog, you might get confused in finding a niche. So, here are some quick tips for you. Target Audience: Though, you are on a public platform, i.e. internet, you still have an audience in mind. While writing any piece, you always think about some set of people. For example: when you are writing about new trends in apparel then you always think about youth and write accordingly. Thus, the youth becomes your target audience because you want to attract them more than others. So, clear your mind that who you want to attract and accordingly churn out the niche. Your Interests: We as a human being have a gamut of hobbies. We find interest in various activities, then be it art, craft, music, etc. So, if you want to cherish this hobby and want to showcase your talent then you can definitely come up with a blog on similar lines. There are so many blogs on photography, craft, DIY (Do It Yourself), etc., which are gaining popularity day-by-day. With this, you will be able to showcase as well as nurture your talent. Follow Other Blogs: While you are...
What is Digital Remarketing? How it is useful?

What is Digital Remarketing? How it is useful?

A prospect visits your business website, looks at your products or services and leaves. This prospect showed interest in your products or services, that is the first positive thing. But how to turn that prospect into your customer? Here is where Remarketing plays a big role. Remarketing allows you to display ads to prospects who visited your site or app during their browsing on net. For an example, prospect left your site after looking at some products of a particular category, then remarketing helps you to stay connected to that prospect by displaying relevant ads. Those ads are showed wherever the prospect visits on internet. Hence, these ads works as a visual reminder. Prospect will consider revisiting your website and accelerate buying decisions. Figure:  Remarketing Flow Thus remarketing is a powerful and a clever way to stay connected with visitors of your website who left it without taking buying decision.  This tool is facilitated by third parties like Google, Facebook and Twitter. How does Remarketing facilitate? Redraw the attention of prospect: It provides you an option to get connected to people when they are most likely to buy. When they are browsing on the net to buy, you ads display will leverage their buying decision by bringing back to your site. Target list: You can make a remarketing list of prospects on various categories. For example list of those prospects who viewed a particular product range, list of those prospects who choose the products till shopping cart but then abandoned it. Based on these list you can display relevant ads targeting a particular list of prospects. Increase Reach: Prospects...