Digital marketing mavens have constantly been forecasting how SEO will slowly phase out. Though there has been a major shift from the traditional search engine methods towards more definite and structured processes, the truth remains that SEO, more specifically local SEO is not just relevant but grown in importance.
Local SEO was never much in the spotlight in the digital world, but what with the rise of mobile usage, companies and brands are recognizing the increasingly clear link between digital research and buying patterns. The value of local listings is becoming more important, and enterprises are keen on focussing their efforts and resources towards better local rankings as well as understanding how to manage local listings better.
This is especially true of small enterprises or starts up firms, while you have brushed on the realities on digital marketing and the impact it has on your business, it is important that you do direct your energies on getting a better handle of Local SEO.
Recent reports have stated that around 50 % of consumers who do a local search on their smartphone visit a store within a day, as with 34% of consumers who search on a computer or tablet and 46 % of all searches on Google are local. This again drives home the point that a strong local SEO strategy is essential to pulling in the crowd, whatever your line of business may be.
Website reviews and how its effect on local SEO
Now, while it has been established that how highly importance local SEO is, let us move to the next aspect, on how Local SEO is intricately linked to online reviews. As a business owner you cannot undermine the reputation your business holds, what your customers say about you in the online world will have a major impact on your business and sales. Business owners should focus and monitor on the online reviews from your customers.
While it may seem that online reviews carve a not so insignificant piece of the bigger picture, more customers rely on website reviews while deciding on what products to buy. A staggering 93% of customers claim to base their buying decisions on these reviews and local search engines appreciate online reviews because customers love online reviews and the faster they can provide users with the most accurate information; the more number of consumers will turn to them every time.
Thus, online reviews can affect your rankings in local search engines this makes it essential to build your local SEO strategy to ensure that your website gets the rankings they deserve. An appropriate local search engine optimization is one of the best ways to increase the distinguishing factor of your business, help gain more customers and ultimately increase your sales. The competitive stakes are rising, as more and more businesses are recognizing the need to optimize for local search. So, it is essential to associate with a distinguished SEO company, known for its SEO services.
An SEO specialist will employ techniques and tactics to leverage the dominance of both search and social media channels, affecting the growth in organic traffic and conversions. With a trusted SEO specialist, you can be assured that your local SEO is on track and your brand get all the necessary worth and recognition. Grap your website audit.