by yodigi.com | Dec 31, 2015 | Digital Marketing, Uncategorized
Video in content marketing is becoming very popular and successful form for increasing customer engagement. Nowadays, there may be no platform including social media, which does not include videos to share the stories to large number of people. Videos has always been a fascinating way to put across stories, ideas, promotions in a way which can be appealing and convincing to people. It is one of the best ways to attract, convince and engage people effectively. As stated in the ‘The Guardian’, “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco” We all know how YouTube dominates when it comes to Video reach. More than 1 billion unique visitors are received by YouTube every year, as stated in Guardian. Netflix is also another popular medium to promote through videos. There are many other ways to promote through video like on Facebook, on website, on blogs etc. Videos which are well made using creativity and powerful content, will definitely enhance your sales. Above all, with more and more use of smartphones nowadays and range of varieties of gadgets available to people, if videos are made web responsive, they can replace all the other content marketing strategies. Let’s see in which areas it makes marketing effective… Interactive visibility Many times text based content, even though they are rich in content and interesting, people may not completely read it. But if the same content is presented in video form, it is more likely that people watch it. And when people watch it, chances are that you gain more customers. Other content support Videos can be part...
