by yodigi.com | Apr 11, 2016 | Brand Communication
Most of us know what content is… There is content on the website, content on social media sites, there is content in emails, there is content in videos, audios & podcasts, there is content on blog & articles, there is content in webinars, and there is whole long list of the forms of content…. We take lot of pains to develop these content right from to decide where we need to post those content, what kind of the content to be posted, what relevant & interesting contents to be prepared keeping in mind the audience etc.… Together with this, we also need to have strategies for content conversion funnel. Because out of all the visitors that visits your content, all are not going to emerge out from the funnels as your customers. As there are many leaks during process though the funnel. So we need to understand, analyse and strategize every step of the funnel so as to get the maximum output from the funnel. A simplistic representation of the process inside the content conversion funnel on SaadKamal.com. Though in actual, content conversion funnels is not as simple as this. It demands careful understanding the prospects behaviour, analyse the pattern required in nurturing and retaining them and then implement the strategies. But however, for understanding the basics, let us have a look at it. Source: SaadKamal.com Let us see each process: First step involves making your targeted audience aware about your business, products & services. Second step involves creating an interest among the prospects about your business, products & services. (At this step, do expect the funnel getting smaller...
