The decision to keep PPC (pay per click) in-house,or outsource it, is a decision that every business owner has to think about. Most businesses start by managing their own PPC, which in OK in the early days. It gives a business owner an insight as to what isinvolved;moreover, businesses are apprehensive to hand over to an outside agency.
As a business owner, efforts are concentrated in the day-to-day running of the business, rather than being ranked on Google. There is no doubt whatsoever that the owners know their business the best and a good PPC agency will count on your insight and direction and then bring their perspective. However, as an owner you need to ensure that your PPC campaignhas budget and strategy along the lines of your brand.
PPC management has huge potential to turn-around the business, but it takes good and accurate technical expertisefor it to deliver. Even experienced marketing professionals can make mistakes, it takes only an expert PPC analyst to review all the key aspects of your business and provide just solutions.
We have listed at least 10 reasons why you should hire a PPC management expert.
Do you have the time and resources?
To run a successful PPC campaign you need to dedicate a lot of time and resources especially if you are inexperienced. Hiring dedicated resources may not be cost effective, or campaign effective as PPC agencies have specialized tools and software that you may not have access to when you do PPC in-house.
Keyword research
In PPC, management keyword research is crucial to your success, PPC experts spend a lot of time on the same. A wrong selection of keywordscan drain your budget and have a poor impact on your campaign. There are free tools as well as paid ones, which can give a competitive edge to your campaign. However, PPC professionals do not resort only to tools but do a complete data analysis to
Technical expertise
The PPC advertising scenario is forever evolving. Google frequently keeps makes changes to its algorithm. This makes managing these accounts an uphill task. These modifications are critical to the success of your PPC campaigns, making the need for continuous training mandatory. PPC management agencies are best equipped to manage this as they constantly train their resources to make existing processes more efficient
Are you aware of industry specific technology
Are you aware of all the terms used in PPC Management? or for that matter the technology. PPC campaign managers have the requisite proficiency in industry-specific innovative tools and technology for account creation, bid management, reporting,tracking, and analytics. These tools require substantial training and experience. With some of the best resources at their disposal, expert PPC professionals can handle even the most complex of PPC campaigns with accuracy and speed.
Greater ROI
Outsourcing your PPC campaign to an agency is good investment. PPC professionals can get the job done in a matter of seconds as compared to an experienced in-house employee. This exercise will save you a lot time and money the two most important things for any business.
More Cost-effective
Cost and Budgetary allocation play a major role in any business decision.A poorly construed and executed PPC campaign can be damaging in terms of investment and opportunity. An successful PPC campaign works through research, competition analysis, and relevant copy, to deliver significant leads which convert into sales.Having an in-house PPC resource would involve salaries, bonuses, incentives etc. this, when compared to the cost involved in outsourcing a PPC agency, is comparatively lesser. Moreover, you have the added advantage of expertise.
Evaluation of your PPC campaign
A good PPC manager does not merely focus on sales but also its source, and will most definitely track them so that they can figure out which keywords and placements are working out. Similarly, you need to tag your campaigns to track your leads and that needs some amount of programming knowledge.
PPC campaigns work well as part of a comprehensive online marketing strategy.
PPCis a paid search strategy, which works by displaying your ad on topof organic results. You can get a lead through PPC, but you need awell-designed, attractive and relevant landing page to convert the lead into a sale. Optimizing the landing page for conversion requires expertise on design and functionality and the knowledge of latest trend.
You get Accountability
PPC Management agencies are measured based on your campaign’s performance. Many good agencies operate contract freeuntil the time their efforts determine the success of your campaign. Moreover, they are conversant with the current prevailing trends and have a community they can reach out to for expert advice.If your campaign is mishandled, it is the agency, who has to fix things. You always have the option to switch to another service provider.
Flexibility and Speed
PPC management agencies are specialists with many technical resources at their disposal; they can process even the most complex campaigns at lightning-fast speed making your campaign successful. Boring, repetitive search work can work like a burden on your business. Your staff and resources, when freed of these responsibilities, will be free to focus on other, more creative work.
The above reasons are enough to convince you to outsource your PPC management to an agency; nevertheless, you can only try it to believe it.