If you are a part of the digital marketing universe, there are certain developments that you need to keep a track on. One such movement that does figure in a lot of discussions is Conversion Rate Optimization or CRO for industry regulars.
So, what exactly is CRO? It is a system which increases the percentage of visitors to your website that converts them into customers or encourages them to take the desired action on a webpage. CRO is gaining in popularity as a widely accepted movement for targeting audience is the digital world.
Although a few years back, CRO wasn’t a part of the mainstream digital marketing technique, today it is established as one of the most powerful tools that can strengthen your business and improve your chances of augmenting your online presence. Today businesses have realized its potential and adopting it as growth technique, as it creates opportunities for businesses to increase sales and revenue.
Digital marketing professionals and brands need to understand the trends, techniques, and methods along with studying the customer’s journey to achieve better conversion. Your online conversion could be happening through PPC, social updates, SEO campaigns and other methods. As the reach of your online presence depends on the execution of these methods, let us try and understand what these are and how they can help improve your online conversion rate.
Simplicity is the key – While not many agree, but the lesser the elements on your website the better it is for conversions. Design your website with simplicity as the key. A simple website has a better flow, engagement, action and in short conversation. Customers are likely to not act on the call to action if a website is complicated.
To further elaborate, website brands need to focus on their landing page, as this is the gateway to the conversion process. It is advisable for brands to have a limited number of fields, not more than 2 ideally on the landing page for better conversions. Too many fields can cause distraction and affect your conversion rate.
Know your customer – Industry professionals and digital data analysts are united on the fact that discovering and understanding your customer is crucial. To improve your conversion rate, it is important that you collect data on your customers, learn their preferences and pain points, in short, a create a customer persona.
The entire basis for this is that if you do not understand who your customers are you optimize for them, just as with any other internet marketing methods such as SEO, content marketing, social media marketing, etc it is important to understand your target audience before you start to sell them anything.
Let quality rule your content and not quantity – Content remains as one of the key elements in building a better conversion rate. It is often a common yet misjudged practice that the more the number of words the more people will want to read it, but on the contrary, it is still quality that rules, a cleverly worded and concisely created copy is sure to attract more readers.
There are many tweaks and tips that you can incorporate such as a unique and attention-grabbing headline, making it more interactive rather than pedantic, even a simple twist such as changing the font can produce an enormous difference in your conversion rate.
Improving your online conversion is a technique, much like all the digital marketing strategies and techniques are evolving. There will be developments, and changes as technology continue to grow and evolve. This makes it important that we expand our knowledge bank to stay relevant in the market.
It is widely acknowledged that conversion optimization has a huge impact and needs to be an important part of the digital marketing strategy. So, get ahead and deepen your skills and remember that conversion rate optimization is a tool to help improve your sales, identify and plan which approach works best for you and you are sure to see the desired results.