Are you facing website design issues? Do you need a digital marketing company that can help you to solve the problem? This blog answers all these questions and more. We cover common web design mistakes to avoid and how a reputed marketing company can resolve such issues. Here are the most common mistakes web design teams need to avoid if they want an SEO-friendly site:
Common Website Design Issues
1 Splash Pages
While eye-catching splash screens are an awesome addition to the site, these can pose a challenge for search engines. Java applets, flash, and all non-text content is ignored by search engine spiders. So splash pages offer bots a homepage with zero content, effectively. Navigation is not favored for such sites by search engines, as it causes improper indexing of the site and website issues.
2 Missing CTA
Looking to convert leads? Then don’t forget to include a compelling call-to-action. Conversion rate optimization audits ensure users do what you want them to.
3 Too Many Images
A picture may be worth a thousand words, but using images instead of elements for navigation can stump search engines. But navigation through plain text is not effective either. So, what’s the solution? Well, your business needs to strike a balance using techniques like text over image techniques with CSS. Website designing mistakes are common, and using too much imagery with headers is perhaps the most frequently occurring.
4 Not Enough Breadcrumbs
Breadcrumb text is essential for boosting site performance. In fact, the breadcrumb trail matrix perfectly constructed increases the site’s search engine performance. Therefore, text links are easily read by search engines, providing a structure that is linked to transparent hierarchical navigation. Designers often forget about breadcrumbs despite the fact that this feature boosts the user-friendliness of a site.
5 Plenty of Pop-Ups
Designers are not the only ones who look down on pop-ups. So do search engines and visitors. Pop-ups are annoying and closed by visitors the minute they open. Apart from not fulfilling the purpose for which they were designed, they also create an indexing problem for search engines.
6 Neglecting Navigation
Navigation elements and footer links are essential for website design. A common website design mistake is trying to do without navigation structures in a bid to appear unique and original. But this will simply not work out well.
7 Non Responsive Web Design
It’s 2019 already and smartphone users are on the rise. So, if your website design issues include being non-responsive, you can forget about attracting record traffic or sales. Additionally, non-responsive website design impacts website’s SERP rankings as well. In April 2015, Google launched a mobile-first algorithm update demoting sites, not mobile optimized. So, if you want to rank high, responsive websites are essential.
8 Loading Extra Elements
Minimal designs are catching on and website design issues can arise, if your business does not keep up with this trend, too. Loading extra elements like widgets and plugins impacts website loading time negatively. Faster websites rank higher.
9 Skipping Style Tags
Without the proper tags, your website will never be found. Consider that the H1 tag is a first element inspected by search engines to discover what the page is all about. An intelligently worded H1 tag leads to higher SERP positions.
10 Using Large Media and Image Files
Using large media or image files lowers rankings by denting your site’s load speed. It is critical to understand that key search engines reward pages taking less time to load. These are page speed scan tests for checking loading time.
11 Ignoring SEO
Web design mistakes include ignoring SEO services. Google’s webmaster guidelines clearly point to how title keyword phrase density and meta descriptions are important SEO essentials for web pages. Convincing SEO titles and meta descriptions lead to better click-through rates.
12 Avoid Too Much Infinite Scrolling
Infinite scrolling is a popular web design strategy where more content loads as users reach the base of the page. If pagination is not correctly set, search engine bots are simply unable to find the pages! For example, your 70-page article has infinite scrolling. Only 5 most recent posts are shown. Search engines crawl using links so they will assume there are only 5 pages in the article, not 50.
Effective SEO website design is a must for businesses looking to attract customers in a connected world. All of these web design issues – from pop-ups to excessive or large images not optimized or missing calls-to-action can be eliminated, if you choose the right digital marketing company. Opt for the best digital marketing company in Pune, Sankalp and its innovative digital marketing product, YoDigi.