Improving Your Approach To Online Conversion Rate

Improving Your Approach To Online Conversion Rate

If you are a part of the digital marketing universe, there are certain developments that you need to keep a track on. One such movement that does figure in a lot of discussions is Conversion Rate Optimization or CRO for industry regulars. So, what exactly is CRO? It is a system which increases the percentage of visitors to your website that converts them into customers or encourages them to take the desired action on a webpage. CRO is gaining in popularity as a widely accepted movement for targeting audience is the digital world. Although a few years back, CRO wasn’t a part of the mainstream digital marketing technique, today it is established as one of the most powerful tools that can strengthen your business and improve your chances of augmenting your online presence. Today businesses have realized its potential and adopting it as growth technique, as it creates opportunities for businesses to increase sales and revenue. Digital marketing professionals and brands need to understand the trends, techniques, and methods along with studying the customer’s journey to achieve better conversion. Your online conversion could be happening through PPC, social updates, SEO campaigns and other methods. As the reach of your online presence depends on the execution of these methods, let us try and understand what these are and how they can help improve your online conversion rate. Simplicity is the key – While not many agree, but the lesser the elements on your website the better it is for conversions. Design your website with simplicity as the key. A simple website has a better flow, engagement, action and in short...
Understanding The Process Of Google Penalty Removal

Understanding The Process Of Google Penalty Removal

In a bid to outrun the competition to be the highest ranked company in search engines, chances are that you might resort to incorrect SEO tactics or use texts or links that violate Google’s guidelines and this is when your company gets hit by Google penalty. If your company has been a victim of this, you not only see a significant drop in web traffic, rankings, and revenue but you are also anxious to get the penalty removed and regain some of the lost glory. Well then, here are some tested techniques to get you out of this phase. While there are typically two types of penalties manual actions and algorithmic penalties, we will concern ourselves with manual penalties as these are given to website who do not adhere to Google’s Quality Guidelines and are awarded manually be human reviewers with an intimation from Google stating that you have been charged with a penalty. In case you are wondering how you assess the type of manual action, fret not, it will be explicitly mentioned in the Manual Actions Report. For the uninitiated, there are 10 types of manual actions- Hacked site User-generated spam Spammy free hosts Spammy structured markup Unnatural links to your site Thin content with little or no added value Cloaking and/or sneaky redirects Unnatural links from your site Pure spam Once you ascertain which type of manual action penalty you have received, you will also understand whether it impacts your entire site or part of your site. Typically, there are two primary sources of manual actions: link – based penalties and content-based penalties. Link-based penalty –...
Reposition Your Online Branding With These Latest Facebook Updates

Reposition Your Online Branding With These Latest Facebook Updates

It is an exciting time for business people and entrepreneurs. Having transitioned to the digital age, the traditional means of marketing have been replaced by internet marketing. There are a number of social media marketing platforms available which can be leveraged for a successful marketing campaign. The social media marketing scene is completely dominated by Facebook today. Facebook continues to be biggest social media network among marketers and according to reports, 62% of digital marketers trust Facebook as the most preferred vehicle for internet marketing followed by other social media platforms such as LinkedIn, Twitter etc. One of the key reasons why people use Facebook is to connect with friends and simultaneously catch the latest buzz and trends with the world in general and their social network in particular. With that in mind, Facebook has improvised and made changes to prioritize posts from friends and other important news sources. Here are some of the latest changes that will help improve your social media marketing strategy. Improving Page Insights As businesses, it is important that you draw the full potential of this powerful social media platform. Facebook is one such platform that is incomplete comprehension of what it means for you as a business to plan your online branding strategy. As with any marketing campaign, businesses rely a lot on data that can provide them a clear understanding of the result. With this in mind, Facebook is continuing its trend to invest in creating the best experiences for businesses as well as improving on marketing solutions. Therefore, Facebook is improving Page Insights with specific updates. Page Insights serve two important...
The Importance Of Local Search Engine Optimization

The Importance Of Local Search Engine Optimization

Digital marketing mavens have constantly been forecasting how SEO will slowly phase out. Though there has been a major shift from the traditional search engine methods towards more definite and structured processes, the truth remains that SEO, more specifically local SEO is not just relevant but grown in importance. Local SEO was never much in the spotlight in the digital world, but what with the rise of mobile usage, companies and brands are recognizing the increasingly clear link between digital research and buying patterns. The value of local listings is becoming more important, and enterprises are keen on focussing their efforts and resources towards better local rankings as well as understanding how to manage local listings better. This is especially true of small enterprises or starts up firms, while you have brushed on the realities on digital marketing and the impact it has on your business, it is important that you do direct your energies on getting a better handle of Local SEO. Recent reports have stated that around 50 % of consumers who do a local search on their smartphone visit a store within a day, as with 34% of consumers who search on a computer or tablet and 46 % of all searches on Google are local. This again drives home the point that a strong local SEO strategy is essential to pulling in the crowd, whatever your line of business may be. Website reviews and how its effect on local SEO Now, while it has been established that how highly importance local SEO is, let us move to the next aspect, on how Local SEO is...
Way to Increase Your Ranking Via Website Analysis

Way to Increase Your Ranking Via Website Analysis

No digital marketing campaign can be successful without a well-structured SEO operation. As digital marketing professionals, you understand how important an SEO campaign matters to a website’s natural rankings in search engine result. As part of your SEO methodology, you will have to consider various aspects, one of them being website analysis. Website analysis is a tool which reveals how exactly your SEO strategy is working and analyze the areas which need improvement and rework on. Website analysis highlights information such as, the numbers of visitors who visit your site, the percentage of visitors who come from external sources such as inbound links, search engine, etc, the total amount of visitors and where exactly your page ranks in the search engine results with the keywords for your site. Armed with this information you will be able to set a standard in your campaign to assess what is working and which areas need improvement. So how exactly do you improve or increase your ranking via website analysis. Here are some ways that will guide you on the same. Increase interactivity and engagement – The more people engage with your website, the higher the chances of better ranking on search engines. For this you will need to make sure that the bounce rate which is a percentage of visitors who exit your website without visiting the next page, of a website is not more than fifty percent. To ensure that your bounce rate remains low, design your navigation bar on every page so that visitors can access different pages without having to use the back button or return to the homepage...
Building your Re marketing advertising plan through Facebook, Twitter, Google+

Building your Re marketing advertising plan through Facebook, Twitter, Google+

The marketing jargon has come to include so much more, especially in the last few years, and with the rise of digital marketing that it becomes essential to define and clarify terms before discussing their potential. So, before we venture on how to build a remarketing advertising plan through the various social media channels, let us first explain what is remarketing. Remarketing is creating advertisements which are designed to specifically remind people who have visited your website about what you sell, and it simultaneously reinforces your brand, as people browse around the web and visit websites. Remarketing is also known as retargeting and while most sites can convert only around 2 % of their visitors, with retargeting you can hold the interest of the remaining 98%. Typically, a cookie is placed on a web browser and this helps companies track their audience’s buying habits around the web and create adverts targeted according to their trends and interests. Now the reason why remarketing works is primarily because people are already aware of your brand and therefore more likely to take an interest in your advertisement, and secondly conversions are likely to increase as customers are at the consideration or preference stage of the buying cycle. Your remarketing campaign can be structured around several options, some of these are: Standard remarketing – This is the most general form of remarketing, where you target ads to customers who have visited your website previously as they browse sites. Dynamic remarketing –  You remarketing campaign needs to consider the relevance of the product or service which are being remarketed. There are some adverts that...
How To Do Digital Marketing in 2018?

How To Do Digital Marketing in 2018?

Marketing has always been constantly evolving. Right from the days of the telephone and wireless communication, billboard commercials, internet, email messaging systems, social media platforms to IoT and so much more, brands and businesses are constantly outstripping each other to stay ahead of the curve. Business owners today are aware that online consumers and businesses today form a major chunk of their business. Effectually this means that a large part of your marketing has to be digital, that is if you are seriously considering making a mark. The reach of digital marketing is huge, and it is not just social media marketing. Digital strategists and masterminds are in conjunction that ‘social media marketing is just one type of marketing’. All eCommerce businesses need to diversify their digital marketing strategy. Pay per click advertising, native ads, email marketing, SEO etc are various ways in which businesses can seize plenty of opportunities in this ever-expanding world. Here is looking at digital marketing trends that ruled in 2017 and continue to grow in 2018. Mobile applications to rule the roost – Mobile devices have completed dominated the market share, especially in advertising, customer engagement and conversion rates. Research has indicated that mobile phones own almost 51percent of the market share. Clearly, mobile phones should be the top choice of every marketer, irrespective of the industry, business size or offering. What with consumer viewership for videos, search or displays charting more on smartphones and tablets, global media advertising has witnessed a staggering growth of $27billion in 2017. And now with Google’s shift to a mobile-first algorithm, mobile content advertising and ranking are sure...
How To Enhance Your Pay Per Click Campaign

How To Enhance Your Pay Per Click Campaign

Today, digital marketing happens to be the all-pervasive force that drives industries and organizations alike. As a part of the industry, you are bound to come across many concepts, tools, and services that are a part of digital marketing. Pay Per Click (PPC) is one such term, which while most of us have heard, an uncertainty lingers on what it exactly is and how it benefits your business. As part of the digit. To elucidate PPC is a form of internet advertising and businesses use PPC to create advertisements that target a specific audience or in other words your potential customers with links to your website. These are the advertisements that appear on top of search engine listing and on the right-hand side of the screen when someone uses the search function. As website owners you need to pay for each click through you receive from the advert to your website. Measures to enhance your campaign As part of your digital marketing strategy, PPC proves to be a great tool to grab as many eyeballs. The best bit about PPC is that it instantly guarantees an audience when you need to reach out to new customers. Jazzing up or enhancing your PPC Campaign needs fine tuning of many aspects. One would be the quality score. Quality score is how Google rates the quality as well as the relevance of both keywords and PPC ads, which is used to determine your cost per click. Your quality score depends on certain key factors, such as the Click through rate, the relevance of each keyword to its ad group, the quality and...
Skills a Digital Marketing Professional Needs To Succeed

Skills a Digital Marketing Professional Needs To Succeed

Digital marketing around the globe seems to be having a moment. Open any tech, marketing, eCommerce magazine, blog, article or video and you are sure to come across the term ‘digital marketing’ peppered liberally. Entrepreneurs the world over are in conjunction with the reality that a majority of consumers and businesses are online, which makes it necessary that a huge part of their marketing strategy should be digital. The last few years are a witness to the fact that the impact of digital marketing is huge, especially if you want to successfully target the right audience segment. Those in the know claim that as per the current market trend, the digital marketing industry is at its zenith and is here to stay. This is an industry which provides a uniform opportunity to all who wish to be part of it, However, it is also essential that any digital marketing professional needs to ace on a number of skills to remain ahead of the game and succeed. While most tend to believe that marketing is an art, an innate ability, it is but a science in reality. Companies and businesses need to handle multiple social networks, content and other marketing channels at large. What was once a direct sales tunnel is becoming more of a marketing matrix and we need to rely on technology to make sense of a complicated buying process and journey. Adapting to smart and intelligent marketing is the path to a more powerful marketing strategy. It is all about knowing, engaging and personalising, with and for your intended target audience. Digital marketing professionals need to upgrade...
How Content Influences The Purchasing Process

How Content Influences The Purchasing Process

Quality content is the key to a successful online business venture. It acts as a doorway through which a customer gets the idea about your business and products. An impressive content influences the consumers and motivates them to make a purchase from your online store. The content written on website solves many queries of the consumers and helps them in seeking the right product by providing valuable insights. With an aim to serve value to the consumers, marketers create such content that addresses their specific requirements without being too vague or generalized. Content is the most efficient source of information that can affect the decision-making process. The purchasing process is a simple decision-making process where a consumer makes a purchase decision based on certain criteria. An engaging, informative and valuable content gives direction to the consumer while making a purchase decision. An enlightened consumer always conducts deep research before arriving at a purchase decision. A content with an educational purpose is more valuable than one with promotional in nature. It is more important than content speaks about company and its products. The credibility of information conveyed by content plays an important role in online marketing and increases the probability of your product being chosen at the final stage. Content marketing acquires a significant place in the modern marketing mix. Marketers have redesigned their marketing kit to include digital marketing as one of the major components. Content conveyed through any form of content marketing channel must be able to reach and touch the target audience to create a positive impact on the purchase. The marketers consistently develop and post quality...