How to Use A/B Testing to Maximize Conversions

How to Use A/B Testing to Maximize Conversions

When did you last update your website? The answer to that question forms the core of any digital marketing plan to increase your conversion rate. Websites need to be monitored and updated on a regular basis. But making changes that add value is important when formulating the PPC landing pages or kick-starting a PPC campaign. Even for an email marketing campaign, split testing or A/B testing is essential for maximizing conversions. In this blog, we will discuss how to use split testing to maximize conversions, the benefits of A/B testing and how it all works. Before starting A/B testing, you need to be clear about how it works. This is not just a one-time thing. Testing is continuous if you want to attain digital marketing success. Continuous A/B testing makes websites, PPC landing page, PPC campaigns or even email marketing campaigns more efficient. Here’s how you can use split testing to boost conversion rates. What is A/B Testing? For digital marketing success, A/B testing must be understood. Split testing essentially involves creating a hypothesis about a specific element and then test to see if the theory was right. For testing a website or landing page, for example, you need two different versions. Around 50 percent of the site traffic goes to one version and the other half goes to the other variation. Once the test is set up, you need to see which version gets the higher conversion rates. Then, you need to draw conclusions and update the site with a version that converts traffic most effectively. What is tricky about A/B testing is deciding which tests to run...
Top 10 Digital Marketing Trends for 2019

Top 10 Digital Marketing Trends for 2019

Are you looking for the best digital marketing company in Pune or wondering which digital marketing trends are here to stay? In the previous blogs, we have discussed the value of digital marketing and how to maximize conversions. In this blog, we will focus on digital marketing trends that will dominate in 2019, including voice search, personalization, chatbots, and video marketing. Digital marketing has exploded and it will continue to grow with sustained momentum in 2019. Let’s find out how the best digital marketing company in the business can help you to stay ahead of the trends. #1 Voice Searches are On the Rise  Advances in recent times in natural language processing, machine learning, conversation interfaces, automation, and deep learning processes have enabled virtual assistants to become the center of action for intelligent digital marketing. Almost 25 percent of the 3.5 billion Google searches each day are voice searches, with personal assistant devices leading the way. Voice search is very different from mobile or desktop searches. Assistants like Siri will give just a few results and if your business website figures in them, click-through rates will definitely be higher. Thus, tailoring the SEO strategies for voice search is critical. Look for ways you can make search phrases more conversational and less like written terms. Conversational toned content aligns better with voice search. Click estimates that by 2020, 30 percent of net browsing will be carried out without touching the screen. Along with this, 50 percent of searches are set to be conducted through voice commands. Voice search will, therefore, play a critical role in everyday behaviors, allowing users to...
The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

The Impact of Artificial Intelligence on Digital Marketing: Trends for 2019

From Siri and Alexa to Tesla’s self-driving cars, and Google AI, machine learning is conquering the world. AI is revolutionizing all the industries and digital marketing is no exception to the rule. The target of Artificial Intelligence in 2018 undoubtedly search engine optimization and the dynamically evolving phase. On account of social media outreach and massive data on account of browsing habits, AI offers exceptional customer experience, predictive analytics, and targeted marketing to provide a massive ROI for businesses. How AI is Impacting Digital Marketing                              In previous times, digital marketers were so advanced when it comes to incorporating AI into their strategies. This reduced ambiguity results in more sectors reaping significant benefits. AI made its presence felt through big data, IoT and machine learning. How does artificial intelligence power online marketing? #1 Personalizing User Experience Personalizing user experience is an area where artificial intelligence creates a massive impact. A customer is king and content rules for marketers. If one can align the online content marketing intelligence with AI, it can be ground-breaking. Based on data collected such as buying behavior and interests, customer searches, customized content campaigns, every single customer or prospect’s pain points can be understood and the user experience can be personalized. Another way AI enhances the online marketing experience is through chatbots. These are programmed for interacting on the basis of data received. A multi-dimensional communication system with sensory abilities like voice search and touch points offer immense value. Augmented reality is another aspect of AI which can be leveraged to provide customers the option to see and feel the product prior to an actual purchase....
How to Thrive, Not Just Survive in the Evolving SEO Landscape

How to Thrive, Not Just Survive in the Evolving SEO Landscape

One of the most challenging aspects of the search space and search engine optimization is undoubtedly driving results. As it is hard and space is constantly evolving, one is bound to make errors. But you need to be alert if you want to access the best search engine rankings. So what are the ways you can ensure that your business thrives in an evolving SEO landscape? The internet as a marketplace is constantly evolving and availing quality search engine optimization services can safeguard you from lagging behind competitors.  Here’s how you can stay ahead in the SEO game and ensure your content and site is optimized to attract the maximum users: Track Site Changes Carefully While working with a big team, one of the biggest challenges is tracking changes on-page or in the code. You need alerts when to see how the change has occurred. For larger sites, you may even need tools to choose a type of changes you want notification on. Use tools like Google Drive and Basecamp to keep track of recommendations. Shared change logs, analytics annotations, and effective monitoring ensure your SEO team (and efforts) stay on track. Use Data-Driven Approaches When you spend hours creating reports, the results need to look good and you need to deliver value. SEO services, therefore, need to be data-driven. Ensure the right data is used from day one. Certain data points may require removal. It is important to sync with the team and the client to ensure analytics is set up from day one. Check if the correct URLs are set up, tracking is on app pages and...
How to Create Your 2018 Digital Marketing Plan

How to Create Your 2018 Digital Marketing Plan

Running a business has its share of challenges. Digital advertising trends are constantly changing. A critical aspect of any digital advertising strategy is the online marketing plan. It takes expertise to craft a digital advertising plan. Your digital marketing plan needs time, money and resources. Businesses with a detailed digital marketing plan report 2 times the revenue per employees and 2 times the growth compared to companies that don’t plan their campaign or ad spend. Organic Versus Paid Traffic Free traffic may be the goal, but paid traffic has its share of benefits too. If you generate organic traffic, remember that changes in the Google algorithm can derail your efforts to attract a wider audience. Simple actions like changing the landing page URL can create a problem. Enjoy paid traffic on a consistent basis instead by building the funnels that refuel your ad spend. Higher paid traffic also boosts organic traffic as pages which attract a greater number of views tend to gain higher search engine rankings. Some of the top platforms for traffic are LinkedIn, Google, YouTube, Twitter, and Facebook. You need to do the research to find out which of these suits your audience needs best. Google and Facebook drive nearly 80 percent of referral traffic, more than other platforms together. Understanding the Customer Journey The consumer value journey is the path followed as people build a relationship with the business from the first touch to the final sale. Core strategies of a journey include: Awareness: When prospects discover a brand exists as well as a solution for their problem. Evaluation: Prospects consider making a purchase and...
Ways To Find Out Benefits of Digital Marketing

Ways To Find Out Benefits of Digital Marketing

Businesses all over the world are agreed on the one truth that the benefits of Digital Marketing are abundant. This is reason enough for you to start or evolve your digital marketing strategy and recognize the unique benefits that digital marketing offers so that you can build your digital marketing campaign effectively. This blog is dedicated to analysing the various factors that help build a better brand and online presence with digital marketing. Improve your content performance –  An effective content strategy is an excellent way to connect with your consumers. It is essential that you maintain a dominant online presence with excellent content practices, which are crucial for both marketing success and building a strong customer base. Thanks to digital technology, you can analyse the kind of content that attracts your audience as well as completes your marketing goals. Content metrics will allow you to understand, interpret, analyse and improve your content and build a successful brand image. Lead creation –  Your digital strategies should also focus on localized lead generation. Your local marketplace and a local audience is a great place to work on these, by working on in-store promotions, regional events and marketing campaigns. As these are personalized for your target audience and localized to their setting it offers enormous benefits. Digital advertising can help target the desired audience and spend their advertising money more effectively. Improving conversion rate – Online marketing provides the necessary tools and techniques to keep a track on your customer’s entire journey right from the first interaction. Data analytics helps you asses a potential customer’s actions, decisions, and buying preferences offering...
How To Craft a Digital Advertising Plan

How To Craft a Digital Advertising Plan

If you own business chances are that you will focus on organic search rankings and traffic for your marketing efforts, but often tend to ignore the importance of strategic online advertising campaigns. It is true that organic rankings and traffic is extremely essential, and this is why it is crucial to crafting a strategic digital advertising campaign that will reach your target audience and increase your ROI significantly. The need to build a digital advertising plan Incorporating a well-defined digital advertising campaign into your overall marketing strategy can increase your brand recognition, lead to a higher website traffic and increase your new customer base. Today, advertising is much more than displaying or running ads on websites, social media advertising has become a key element because of its ability to break down to the specifics of customer demographics. As the business landscape expands and evolves, there are new avenues and challenges that come forth, simultaneously digital channels continue to dominate the advertising market. Marketing teams and brand managers will need to keenly observe these trends and develop a successful digital advertising strategy accordingly, and a savvy business strategy will be to develop on paid traffic. Why focussing on paid traffic is important Though most businesses aim to increase their organic traffic, what they don’t realise is that paid traffic gives them the control and the direction for their marketing efforts. Consistency is the key when you work to build on your paid traffic, you can enjoy all the control of paid traffic without it actually costing you anything, such as building funnels that reimburse the amount you spend on ads....
Digital Marketing And The Comprehensive Solution it Provides For Your Business

Digital Marketing And The Comprehensive Solution it Provides For Your Business

As technology continues to change and evolve, businesses are trying to embrace advanced ways of conducting their businesses. Traditional business setups are either changing their business strategies to operate in the online world or fortify their existing marketing strategies with digital marketing strategies, to capture an expanding and profit-yielding online market. No longer just a buzzword, digital marketing extends to all areas and it is the process of baiting audiences online that will either set you in the league of a successful business or an average one. Businesses in the digital world are empowered with digital tools and techniques that position business owners uniquely among competitors and contribute to their success and growth. Here is looking at some of these Communication channels aplenty – Any business campaign relies on a well-planned communication strategy and communication can turn out to be your biggest asset in comprehending and managing what your clients and audience expect or seek. Digital marketing offers a myriad of channels, such as email – marketing, social media marketing. All these channels offer the necessary easy and efficiency in connecting and communicating with you clients and engaging with the right audience. Cost effective – Whatever the size of your business, you will have to plan you budget allocation and financial resources. With digital marketing, you have a wider scope to reach out to a larger number of customers, and all within a limited budget. You can plan your marketing strategy keeping in mind all the different ways in which digital marketing methods can come to your aid. Recent findings have established that a lot of businesses will move...
Simple Yet Integral Tips To Boost Your Organic Traffic

Simple Yet Integral Tips To Boost Your Organic Traffic

Chances are that as a business one of your business goals is to have strong digital marketing presence. While most businesses are aware of the drill and carry on with the necessary social media marketing practices, it still doesn’t necessarily translate to actual numbers. The challenge remains to ensure that when people scout for a product or service which you are dealing with, they find you and not your competitors. While you are engaged in Search Engine Optimization methods, are you sure that your social media marketing strategies are planned to keep in mind some essential tricks of the trade or simply stated increase the organic traffic for your website?  Let us understand these better. Metadata implementation – Appropriate metadata implementation, especially front -end has become more significant than ever. What was just limited to a humble page title and meta – description tags, has grown to encompass a variety of tools right from Schema.org, Twitter Card, Open Graph and many more. The advantages of including the right metadata is a step in the right direction towards improving organic traffic and digital marketing professionals must ensure that HTML titles, meta descriptions, and tags are still a key element in SEO. Integrating metadata helps to provide structure and helps people find what they want and elevates the status of your content in search engines and social sharing. Implementing internal links – Internal linking is typically essential so that users can freely navigate a website along with establishing an information hierarchy for the concerned website and ranking power around websites. Internal links are extremely essential for building site architecture, and unfortunately,...
Up Your Digital Marketing Game With an Effective Email Marketing Campaign

Up Your Digital Marketing Game With an Effective Email Marketing Campaign

What was once known as the conventional mode of marketing, email marketing is today not considered as the most sought after in marketing campaigns, though nevertheless it does remain central and is still impactful for your brand’s communication strategy? As advanced forms of digital marketing keep emerging, older forms keep getting sidelined but with newer forms of technology being explored, the ‘art of emailing’ is becoming more interesting and engaging and as many believe it is becoming a more desirable of marketing campaigns. Start your email marketing campaign Email marketing is experiencing something of a revival and this makes it an integral part of your digital marketing strategy. So, first things first, is to get the ground ready for your email marketing campaign. The idea is to follow through some of these key factors and understand how these can impact your business. Know your audience – Whatever your line of business, it is always important to understand who your audience is, to effectively communicate with them. Understanding who your brand targets to is an important job, so that you can effectively customize these emails as per their interests and buying patterns. Classifying your audience – Understanding your audience better, will ultimately help you in classifying them into groups and segments, to create a more focused marketing strategy. Creating an email group is an efficient way to organize your categories under a single mailing account so that you can send campaigns that are specific to them. Content creation – Once you have sorted out who you are writing to, then what becomes essential. Your emails should reflect the purpose and...