How to Create Your 2018 Digital Marketing Plan

How to Create Your 2018 Digital Marketing Plan

Running a business has its share of challenges. Digital advertising trends are constantly changing. A critical aspect of any digital advertising strategy is the online marketing plan. It takes expertise to craft a digital advertising plan. Your digital marketing plan needs time, money and resources. Businesses with a detailed digital marketing plan report 2 times the revenue per employees and 2 times the growth compared to companies that don’t plan their campaign or ad spend. Organic Versus Paid Traffic Free traffic may be the goal, but paid traffic has its share of benefits too. If you generate organic traffic, remember that changes in the Google algorithm can derail your efforts to attract a wider audience. Simple actions like changing the landing page URL can create a problem. Enjoy paid traffic on a consistent basis instead by building the funnels that refuel your ad spend. Higher paid traffic also boosts organic traffic as pages which attract a greater number of views tend to gain higher search engine rankings. Some of the top platforms for traffic are LinkedIn, Google, YouTube, Twitter, and Facebook. You need to do the research to find out which of these suits your audience needs best. Google and Facebook drive nearly 80 percent of referral traffic, more than other platforms together. Understanding the Customer Journey The consumer value journey is the path followed as people build a relationship with the business from the first touch to the final sale. Core strategies of a journey include: Awareness: When prospects discover a brand exists as well as a solution for their problem. Evaluation: Prospects consider making a purchase and...
Ways To Find Out Benefits of Digital Marketing

Ways To Find Out Benefits of Digital Marketing

Businesses all over the world are agreed on the one truth that the benefits of Digital Marketing are abundant. This is reason enough for you to start or evolve your digital marketing strategy and recognize the unique benefits that digital marketing offers so that you can build your digital marketing campaign effectively. This blog is dedicated to analysing the various factors that help build a better brand and online presence with digital marketing. Improve your content performance –  An effective content strategy is an excellent way to connect with your consumers. It is essential that you maintain a dominant online presence with excellent content practices, which are crucial for both marketing success and building a strong customer base. Thanks to digital technology, you can analyse the kind of content that attracts your audience as well as completes your marketing goals. Content metrics will allow you to understand, interpret, analyse and improve your content and build a successful brand image. Lead creation –  Your digital strategies should also focus on localized lead generation. Your local marketplace and a local audience is a great place to work on these, by working on in-store promotions, regional events and marketing campaigns. As these are personalized for your target audience and localized to their setting it offers enormous benefits. Digital advertising can help target the desired audience and spend their advertising money more effectively. Improving conversion rate – Online marketing provides the necessary tools and techniques to keep a track on your customer’s entire journey right from the first interaction. Data analytics helps you asses a potential customer’s actions, decisions, and buying preferences offering...
How To Craft a Digital Advertising Plan

How To Craft a Digital Advertising Plan

If you own business chances are that you will focus on organic search rankings and traffic for your marketing efforts, but often tend to ignore the importance of strategic online advertising campaigns. It is true that organic rankings and traffic is extremely essential, and this is why it is crucial to crafting a strategic digital advertising campaign that will reach your target audience and increase your ROI significantly. The need to build a digital advertising plan Incorporating a well-defined digital advertising campaign into your overall marketing strategy can increase your brand recognition, lead to a higher website traffic and increase your new customer base. Today, advertising is much more than displaying or running ads on websites, social media advertising has become a key element because of its ability to break down to the specifics of customer demographics. As the business landscape expands and evolves, there are new avenues and challenges that come forth, simultaneously digital channels continue to dominate the advertising market. Marketing teams and brand managers will need to keenly observe these trends and develop a successful digital advertising strategy accordingly, and a savvy business strategy will be to develop on paid traffic. Why focussing on paid traffic is important Though most businesses aim to increase their organic traffic, what they don’t realise is that paid traffic gives them the control and the direction for their marketing efforts. Consistency is the key when you work to build on your paid traffic, you can enjoy all the control of paid traffic without it actually costing you anything, such as building funnels that reimburse the amount you spend on ads....
Digital Marketing And The Comprehensive Solution it Provides For Your Business

Digital Marketing And The Comprehensive Solution it Provides For Your Business

As technology continues to change and evolve, businesses are trying to embrace advanced ways of conducting their businesses. Traditional business setups are either changing their business strategies to operate in the online world or fortify their existing marketing strategies with digital marketing strategies, to capture an expanding and profit-yielding online market. No longer just a buzzword, digital marketing extends to all areas and it is the process of baiting audiences online that will either set you in the league of a successful business or an average one. Businesses in the digital world are empowered with digital tools and techniques that position business owners uniquely among competitors and contribute to their success and growth. Here is looking at some of these Communication channels aplenty – Any business campaign relies on a well-planned communication strategy and communication can turn out to be your biggest asset in comprehending and managing what your clients and audience expect or seek. Digital marketing offers a myriad of channels, such as email – marketing, social media marketing. All these channels offer the necessary easy and efficiency in connecting and communicating with you clients and engaging with the right audience. Cost effective – Whatever the size of your business, you will have to plan you budget allocation and financial resources. With digital marketing, you have a wider scope to reach out to a larger number of customers, and all within a limited budget. You can plan your marketing strategy keeping in mind all the different ways in which digital marketing methods can come to your aid. Recent findings have established that a lot of businesses will move...
Simple Yet Integral Tips To Boost Your Organic Traffic

Simple Yet Integral Tips To Boost Your Organic Traffic

Chances are that as a business one of your business goals is to have strong digital marketing presence. While most businesses are aware of the drill and carry on with the necessary social media marketing practices, it still doesn’t necessarily translate to actual numbers. The challenge remains to ensure that when people scout for a product or service which you are dealing with, they find you and not your competitors. While you are engaged in Search Engine Optimization methods, are you sure that your social media marketing strategies are planned to keep in mind some essential tricks of the trade or simply stated increase the organic traffic for your website?  Let us understand these better. Metadata implementation – Appropriate metadata implementation, especially front -end has become more significant than ever. What was just limited to a humble page title and meta – description tags, has grown to encompass a variety of tools right from Schema.org, Twitter Card, Open Graph and many more. The advantages of including the right metadata is a step in the right direction towards improving organic traffic and digital marketing professionals must ensure that HTML titles, meta descriptions, and tags are still a key element in SEO. Integrating metadata helps to provide structure and helps people find what they want and elevates the status of your content in search engines and social sharing. Implementing internal links – Internal linking is typically essential so that users can freely navigate a website along with establishing an information hierarchy for the concerned website and ranking power around websites. Internal links are extremely essential for building site architecture, and unfortunately,...
Up Your Digital Marketing Game With an Effective Email Marketing Campaign

Up Your Digital Marketing Game With an Effective Email Marketing Campaign

What was once known as the conventional mode of marketing, email marketing is today not considered as the most sought after in marketing campaigns, though nevertheless it does remain central and is still impactful for your brand’s communication strategy? As advanced forms of digital marketing keep emerging, older forms keep getting sidelined but with newer forms of technology being explored, the ‘art of emailing’ is becoming more interesting and engaging and as many believe it is becoming a more desirable of marketing campaigns. Start your email marketing campaign Email marketing is experiencing something of a revival and this makes it an integral part of your digital marketing strategy. So, first things first, is to get the ground ready for your email marketing campaign. The idea is to follow through some of these key factors and understand how these can impact your business. Know your audience – Whatever your line of business, it is always important to understand who your audience is, to effectively communicate with them. Understanding who your brand targets to is an important job, so that you can effectively customize these emails as per their interests and buying patterns. Classifying your audience – Understanding your audience better, will ultimately help you in classifying them into groups and segments, to create a more focused marketing strategy. Creating an email group is an efficient way to organize your categories under a single mailing account so that you can send campaigns that are specific to them. Content creation – Once you have sorted out who you are writing to, then what becomes essential. Your emails should reflect the purpose and...
Improving Your Approach To Online Conversion Rate

Improving Your Approach To Online Conversion Rate

If you are a part of the digital marketing universe, there are certain developments that you need to keep a track on. One such movement that does figure in a lot of discussions is Conversion Rate Optimization or CRO for industry regulars. So, what exactly is CRO? It is a system which increases the percentage of visitors to your website that converts them into customers or encourages them to take the desired action on a webpage. CRO is gaining in popularity as a widely accepted movement for targeting audience is the digital world. Although a few years back, CRO wasn’t a part of the mainstream digital marketing technique, today it is established as one of the most powerful tools that can strengthen your business and improve your chances of augmenting your online presence. Today businesses have realized its potential and adopting it as growth technique, as it creates opportunities for businesses to increase sales and revenue. Digital marketing professionals and brands need to understand the trends, techniques, and methods along with studying the customer’s journey to achieve better conversion. Your online conversion could be happening through PPC, social updates, SEO campaigns and other methods. As the reach of your online presence depends on the execution of these methods, let us try and understand what these are and how they can help improve your online conversion rate. Simplicity is the key – While not many agree, but the lesser the elements on your website the better it is for conversions. Design your website with simplicity as the key. A simple website has a better flow, engagement, action and in short...
Understanding The Process Of Google Penalty Removal

Understanding The Process Of Google Penalty Removal

In a bid to outrun the competition to be the highest ranked company in search engines, chances are that you might resort to incorrect SEO tactics or use texts or links that violate Google’s guidelines and this is when your company gets hit by Google penalty. If your company has been a victim of this, you not only see a significant drop in web traffic, rankings, and revenue but you are also anxious to get the penalty removed and regain some of the lost glory. Well then, here are some tested techniques to get you out of this phase. While there are typically two types of penalties manual actions and algorithmic penalties, we will concern ourselves with manual penalties as these are given to website who do not adhere to Google’s Quality Guidelines and are awarded manually be human reviewers with an intimation from Google stating that you have been charged with a penalty. In case you are wondering how you assess the type of manual action, fret not, it will be explicitly mentioned in the Manual Actions Report. For the uninitiated, there are 10 types of manual actions- Hacked site User-generated spam Spammy free hosts Spammy structured markup Unnatural links to your site Thin content with little or no added value Cloaking and/or sneaky redirects Unnatural links from your site Pure spam Once you ascertain which type of manual action penalty you have received, you will also understand whether it impacts your entire site or part of your site. Typically, there are two primary sources of manual actions: link – based penalties and content-based penalties. Link-based penalty –...
Reposition Your Online Branding With These Latest Facebook Updates

Reposition Your Online Branding With These Latest Facebook Updates

It is an exciting time for business people and entrepreneurs. Having transitioned to the digital age, the traditional means of marketing have been replaced by internet marketing. There are a number of social media marketing platforms available which can be leveraged for a successful marketing campaign. The social media marketing scene is completely dominated by Facebook today. Facebook continues to be biggest social media network among marketers and according to reports, 62% of digital marketers trust Facebook as the most preferred vehicle for internet marketing followed by other social media platforms such as LinkedIn, Twitter etc. One of the key reasons why people use Facebook is to connect with friends and simultaneously catch the latest buzz and trends with the world in general and their social network in particular. With that in mind, Facebook has improvised and made changes to prioritize posts from friends and other important news sources. Here are some of the latest changes that will help improve your social media marketing strategy. Improving Page Insights As businesses, it is important that you draw the full potential of this powerful social media platform. Facebook is one such platform that is incomplete comprehension of what it means for you as a business to plan your online branding strategy. As with any marketing campaign, businesses rely a lot on data that can provide them a clear understanding of the result. With this in mind, Facebook is continuing its trend to invest in creating the best experiences for businesses as well as improving on marketing solutions. Therefore, Facebook is improving Page Insights with specific updates. Page Insights serve two important...
The Importance Of Local Search Engine Optimization

The Importance Of Local Search Engine Optimization

Digital marketing mavens have constantly been forecasting how SEO will slowly phase out. Though there has been a major shift from the traditional search engine methods towards more definite and structured processes, the truth remains that SEO, more specifically local SEO is not just relevant but grown in importance. Local SEO was never much in the spotlight in the digital world, but what with the rise of mobile usage, companies and brands are recognizing the increasingly clear link between digital research and buying patterns. The value of local listings is becoming more important, and enterprises are keen on focussing their efforts and resources towards better local rankings as well as understanding how to manage local listings better. This is especially true of small enterprises or starts up firms, while you have brushed on the realities on digital marketing and the impact it has on your business, it is important that you do direct your energies on getting a better handle of Local SEO. Recent reports have stated that around 50 % of consumers who do a local search on their smartphone visit a store within a day, as with 34% of consumers who search on a computer or tablet and 46 % of all searches on Google are local. This again drives home the point that a strong local SEO strategy is essential to pulling in the crowd, whatever your line of business may be. Website reviews and how its effect on local SEO Now, while it has been established that how highly importance local SEO is, let us move to the next aspect, on how Local SEO is...